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Advertising agencies are dying, just as they become most vital
As the challenges marketers face increase, the solutions from agencies shrink. It's time for them to step up -
How we made the Virgin Holidays celebration of equal marriage
As part of the travel company's real-time marketing campaign, there was no contingency plan for a no decision
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Download the latest Forrester Wave report to understand current digital experience challenges and how to address them
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From the digital marketing hub
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The explosion of apps across Facebook means many of its core elements are buried under clutter – bad news for marketers
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The wearable device, due for imminent launch, could open up a wealth of opportunities, but a high price tag would limit consumer adoption, writes Dax Hamman
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Challenger banks look at public social media presence to determine credit scores, but is it a reliable indicator – or ethical?
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In the first of a new series, the lead marketer at Indeed discusses using real people in ad campaigns
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Lynx, McDonald’s and Southampton FC are all testing the marketing potential of self-destructing photo app
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Hundreds of imitators are damaging legitimate brands on the app. Before Instagram asks marketers for their money, it must first fix its brand problem
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Use of the mobile-based app is up, but the confusing image overhaul is unlikely to lead to long-term success
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To celebrate 25 years, a 3D hologram of Homer Simpson was created. Michael Brown explains the challenges of the project
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Join Adobe and other industry experts for an intimate evening of insight and networking at the Guardian HQ in Kings Cross
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Jess Collins explains how to master interaction rather than attraction in social media
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Newsletters are a way to create your own research panel, invite list for future events, focus group and international advisory board. Paul Armstrong shares his top five learnings
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Creating personalised, consumer-tailored experiences is the only way for brands to stay alive in today's fast-paced marketing race
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I tried being eternally upbeat during my first weeks in public relations, but people could suss the insincerity at 20 paces
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By combining Big Data, mobile and cloud, backed up by quality security, individuals and businesses alike can up their game, whatever it may be ...
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Apple are behind the tech launch of the year, a dog is given a bath and Justin Bieber takes his trousers off
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Agencies including Bartle Bogle Hegarty and M&C Saatchi say yes vote would be disastrous for UK advertising market. By Mark Sweney
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WPP's Sir Martin Sorrell warns that votes on independence and EU membership could harm businesses already affected by Ukraine and Middle East worries
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Sir Martin Sorrell aims 45% of total revenue in next five years to come from new media and markets such as India, Brazil and China. By Mark Sweney
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