Atlanta Hawks owner Bruce Levenson abruptly announced he's selling the team because he's guilty of sending an email so racist ... it would make Donald Sterling cringe.
Levenson admits he sent the email to team execs back in 2012, urging them to get more suburban white fans at games. He then laid out all the problems with the current fan base, listing the following:
- it's 70 pct black
- the cheerleaders are black
- the music is hip hop
- at the bars it's 90 pct black
- there are few fathers and sons at the games
- the concerts [after games] are either hip hop or gospel
Levenson continued in the email ... "My theory is that the black crowd scared away the whites and there are simply not enough affluent black fans to build a significant season ticket base." He also complained that he's told team execs, "I want some white cheerleaders ... I have even bitched that the kiss cam is too black."
NBA Commissioner Adam Silver says Levenson copped to the email in July -- about 2 months after Donald Sterling was banned -- and immediately informed the league he would sell the team.
Levenson apologized to fans in a statement, saying ... "If you're angry about what I wrote, you should be. I'm angry at myself too."
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Lucky_130
What does he expect? It's frickin Atlanta were talkin about here
Petty1881
Lol holy crap smh these damn white people are crazy.
MrBill
If it looks like a duck, acts like a duck, and sounds like a duck .......
Captn Poopy Pants
This is just because e saw how much Sterling made and wants to sell his team and cash in. Nobody thought they could get that much for a Bball team. These guys are all going to start selling. I'm sure Adam Silver is going to have a lot on his plate.
I-See-Dumb-People
It's nice to see a racist pig admit they're a racist pig.
cluesarethere
What does everyone expect.... $2 Billion is a lot of money!
Stinka
sorry dude, but atlanta is a crummy sports town, and your hawks stink... you dont have fans white or black for that matter because Domique is not walking thru that tunnel anytime soon. And no... you're not getting $2bill for that franchise.
Supr Dav
The truth hurts.
Mario
sounds like somebody is trying to make a couple billion dollars selling his NBA team.
kymkym
Wow this is so sad. Its 2014 and some people still don't get it.
Clytemnestra
Is it really racist when it is the truth? I don't find his email offensive at all, he's just stating the facts and trying to broaden the fan base.
Supr Dav
Atlanta's a shay hole.
asrdoyle
The hawks suck ass, it has nothing to do with the cheerleaders, building, players, you ****ing team sucks Mr. Levenson
spock
black fathers don't bring their sons to games?
Truth
The bar to offend you pssys is so low now, that practically ANYTHING is a hanging offense.