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From the sustainable living hub

Oddly sustainable: birds get robot protectors

In this week's journey to the strange side of sustainability, phone books score low and organic food may be losing its snobbishness
ALS Ice Bucket Challenge is not a catalyst for long-term behaviour change

The viral campaign may have made a splash, but success is likely to be short term when it comes to changing charitable giving

Behavioural insights

Watching apes could help make humans behave more sustainably

By studying the behaviour of apes, humans can gain insight into their own behaviour and how it can be changed for the better
Recycling in the home: how to break down the barriers

Despite good intentions, only half of all plastic bottles in Britain and France are recycled. Creativity and collaboration will be needed to change habits

From the rest of the Guardian

Green deal is damp squib as only 12 homes take up energy-saving offer

The government's much-vaunted energy-saving green deal scheme has been criticised as overly complex and expensive
How activism forced Nike to change its ethical game

Simon Birch: Twenty years of campaigning for workers' rights changed the corporate culture of one of the world's biggest brands – and the sportswear industry
The green deal is a game-changer for the energy market

Greg Barker: The green deal will open up the energy efficiency market, broaden consumer choice and to facilitate growth in the market

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Latest from the sustainable living hub

Oddly sustainable: can vanity coffee give farmers a boost?

In this week’s blog about the strange side of sustainability, we delve into the macabre, exploring death rates from bikes and for birds – and a new coffee startup
Social media has undermined people's trust in brands

A Facebook ‘like’ often doesn’t mean much, to re-build consumer trust brands must be transparent about the provenance of their products and communicate their values clearly
Six ways for the advertising industry to take the lead on sustainability

Ad agencies may be full of creative people but they've been very slow to get to grips with sustainability
Gay Games: the power of LGBT pride in driving sustainability

The Gay Games should harness LGBT pride as a motivator for environmental activism, especially as the two worlds share several similarities
Oddly Sustainable: getting a charge in Vegas that’s good for your wallet

How food you don’t eat can feed the poor, why CEOs should take a lobbyist to lunch and more from the strange side of sustainability
Encouraging Brazil's emerging middle class to buy sustainably

Brazil is exploring the power of behaviour change to persuade its burgeoning middle class to consume more responsibly
More from the sustainable living hub

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