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From the digital content hub

Content planning – mastering the basics

Before starting out in content marketing you need a solid content plan. Here are nine things to consider
Advice from Vice: six lessons from a publishing outsider

As the publisher secures further investment, its rise from Montreal magazine to powerful brand has lessons for all

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Five great (mobile-optimised) content marketing blogs

From best practices in content creation to improving your content strategy, here are five blogs to follow
Six tips for using social media in your marketing plan

From research and planning to measurement, we’ve put together a guide to adding social media to your marketing plan

From the digital content hub

i100 and Quartz prove homepages are increasingly irrelevant

Homepages are a product of journalists who came from print and thought in print terms, says Jon Bernstein
When death goes viral: mourning celebrities on social media

Reaction to the untimely death of Robin Williams underlines the role social media now plays in the expression of public mourning
A solid content strategy is crucial in the converging media world

Content marketing is increasingly dominant as the walls between paid, earned and owned media come down
Product launches: how to conquer the shock of the new and sell your idea

Ingrained habits and consumer scepticism mean that persuading people to adopt new products is hard. Jim Prior offers three strategies to help
House of Cards, Breaking Bad and binge viewing pull audiences online

Study shows for the first time audience and sign-up data for Netflix and Amazon in the US and UK
Wearable technology hasn't taken off in the way it was expected to – why not?

Concerns around cost and style are holding consumers back, plus we already have the perfect device – the smartphone
How the local press can survive – and thrive – in a digital age

Local media outlets are ripe for reinvention and can be even more powerful in an era dominated by the web
More on digital content

More from the network

PR peep show: Do I have to be nice to be in this profession?

I tried being eternally upbeat during my first weeks in public relations, but people could suss the insincerity at 20 paces
Hole in one: How Big Data can turn players into winners

Sponsored feature By combining Big Data, mobile and cloud, backed up by quality security, individuals and businesses alike can up their game, whatever it may be ...
Facebook is shifting from being a social network to mere app platform

The explosion of apps across Facebook means many of its core elements are buried under clutter – bad news for marketers
Apple Pay: a new frontier for mobile payments?

Tim Cook wants Apple Pay to replace the consumer wallet – but its future is uncertain, writes Hiroki Takeuchi

• Five reasons why the Apple Watch won’t take off
• Apple’s new iOS 8 will change the way brands connect with their customers
• What Apple’s iWatch could mean for the marketing world

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