Latest on the brand marketing hub
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How we made the Airbnb rebrand
From redesigning the logo to reimagining the website and app, James Greenfield discusses the Airbnb rebrand -
Abercrombie & Fitch's decision to ditch its logo is unlikely to revive the brand
The problem the retailer faces is not that teens don't like logo apparel, but that they've fallen out of love with the brand