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Latest on the brand marketing hub

How we made the Airbnb rebrand

From redesigning the logo to reimagining the website and app, James Greenfield discusses the Airbnb rebrand
Abercrombie & Fitch's decision to ditch its logo is unlikely to revive the brand

The problem the retailer faces is not that teens don't like logo apparel, but that they've fallen out of love with the brand

From our partner Brand Union

Honda: building a business on the power of dreams

The Japanese company successfully balances the aspirational with the gutsy to create one of the world's strongest brands
Red Bull: why we can't get enough of the world famous adrenaline junkie

In the first of a new series of blogs looking at category defining brands, Alice Spencer charts the rise and rise of Red Bull

From the brand marketing hub

Apple’s new iOS 8 will change the way brands connect with their customers

While overshadowed by the launch of the iPhone 6, iPhone 6 Plus and Apple Watch, the updated operating system has major implications for brands
Coca-Cola Life: can brands ever play a role in tackling obesity?

Brands promotion of healthier products is often dismissed, but we need lower-sugar products to prevent a health crisis, writes Matthew Phillips
Four brands storming the world of fashion and technology

From Burberry to Ralph Lauren, fashion brands are experimenting with new and emerging technologies
Kim Kardashian: why we love her and the psychology of celebrity worship

Kim Kardashian is a symptom of a narcissistic social media culture that fosters the growth of brands, writes Tomas Chamorro-Premuzic
Has Coca-Cola's Share a Coke campaign passed its sell-by date?

Share a Coke is back. Lucy Fisher asks whether more brands should consider revisiting successful campaigns
Hot or not? Five ways to keep your brand relevant

Embrace constant change, keep it new and tell dramatic stories. Freddie Baveystock explains how brands can remain fresh
Five brand logo redesigns that misfired and how to deal with the backlash

With Airbnb and Foursquare's new logos under fire, how can brands updating their image ensure a smooth transition?
Instagram for brands: eight simple steps to master the platform

With brands shying away from the photo-sharing service during the World Cup, here are eight rules for companies to follow
Beyond billboards: brands turn to the city itself as a new creative canvas

From Absolut Vodka to Dulux paint, marketers are looking for new ways to engage with citizens in public spaces
Massive sponsorship deals can blunt marketing

This year's World Cup campaigns have been dull and expensive. Has the whistle been blown on marketing largesse?
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Latest from Media Guardian

PR peep show: Do I have to be nice to be in this profession?

I tried being eternally upbeat during my first weeks in public relations, but people could suss the insincerity at 20 paces
Viral video chart: the iPhone 6, a bathing dog and Justin Bieber

Apple are behind the tech launch of the year, a dog is given a bath and Justin Bieber takes his trousers off

More from the network

Hole in one: How Big Data can turn players into winners

Sponsored feature By combining Big Data, mobile and cloud, backed up by quality security, individuals and businesses alike can up their game, whatever it may be ...
Facebook is shifting from being a social network to mere app platform

The explosion of apps across Facebook means many of its core elements are buried under clutter – bad news for marketers
Apple Pay: a new frontier for mobile payments?

Tim Cook wants Apple Pay to replace the consumer wallet – but its future is uncertain, writes Hiroki Takeuchi

• Five reasons why the Apple Watch won’t take off
• Apple’s new iOS 8 will change the way brands connect with their customers
• What Apple’s iWatch could mean for the marketing world

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