Guardian Professional,12 Sep 2014:
I tried being eternally upbeat during my first weeks in public relations, but people could suss the insincerity at 20 paces
Guardian Professional,11 Sep 2014:
The explosion of apps across Facebook means many of its core elements are buried under clutter – bad news for marketers
Guardian Professional,11 Sep 2014:
While overshadowed by the launch of the iPhone 6, iPhone 6 Plus and Apple Watch, the updated operating system has major implications for brands
Guardian Professional,11 Sep 2014:
Brands promotion of healthier products is often dismissed, but we need lower-sugar products to prevent a health crisis, writes Matthew Phillips
10 Sep 2014:
A dignified penguin, a drunk rubber man, a tree of life and a brain tonic for curing feelings of constant dread … here are the fascinating stories behind classic logos
Small businesses shouldn't always go for the cheaper option – the important thing, says Mark Asquith, is to ensure your marketing strategy is right for your brand
Guardian Professional,8 Sep 2014:
The wearable device, due for imminent launch, could open up a wealth of opportunities, but a high price tag would limit consumer adoption, writes Dax Hamman
Sponsored feature,8 Sep 2014:
Perhaps the biggest threat to social media marketing is the gulf between what marketers and consumers think is acceptable
We look back at Apple's tech products, including game-changers such as the iMac and iPhone, curiosities like Lisa – and duds, like the 20th Anniversary Macintosh