Apple’s Live-Streaming Is Terrible

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Finally, Apple’s product announcements have arrived. But for anyone wanting to watch the live-streaming, well, it’s extremely awkward.

Those lucky few who are actually at the event in Cupertino, Calif., are hearing much-anticipated announcements about two new iPhone 6 models. But for those streaming the event with their Safari browsers, it’s hard to hear anything because of the live Mandarin translation. Can someone tell this translator to quiet down? Also, the stream keeps pausing and dropping and occasionally flashing a message resembling a test of the Emergency Broadcast System. I can’t help but wonder what Steve Jobs would say about this.

Apparently I am not the only one. Here’s what the Internet had to say:

You guys are missing biggest news of all: Apple’s trying to tell us that iPhone 6 & 6+ include LIVE AUTO-TRANSLATION TO CHINESE

— Rick Klau (@rklau) 9 Sep 14

@nicoleperlroth They should hired Garrett Morris to assist http://t.co/PuRZlO92e4

— Kevin Kosh (@kidko92) 9 Sep 14

Well, that’s one way to silence the simultaneous Chinese translation. #Apple #WWDC14 #fail http://t.co/3nXA6KLKpw

— Mark Tye (@fakemarktye) 9 Sep 14

#Apple event live streaming is full of glitches, loud translation, stops and starts, error messages.

— dave w (@orangetoast13) 9 Sep 14

@nicoleperlroth Looks like someone has switched the country streams. Perhaps a cyber attack.

— Dan Elam (@ElamGuru) 9 Sep 14

@nicoleperlroth @nytimesbits What’s up with the woman “overdubbing” on the Apple livecast??!! Best guess: Japanese. Very sloppy!

— Steve DeLong (@otinokyad) 9 Sep 14