As any vegetarian visiting Paris will know, the French do like their meat. Steak frites, côtes or rotis de boeuf (ribs or roast beef), foie de veau (veal liver) and canard (duck) in various forms are the staples of the country's cuisine.
Now, however, one of the giants of gastronomy, the internationally celebrated French-born chef Alain Ducasse – the most Michelin-starred cook on the planet – is going against the culinary grain.
His three-star restaurant at the luxury Plaza Athénée hotel will reopen after refurbishment on Monday with a largely organic produce menu.
The chef has not gone as far as to declare his restaurant vegetarian – fish, seafood and some meat will still be served – but Ducasse has got what he calls "naturalité" (naturalness). "The planet has increasingly rare resources so we have to consume more ethically, more fairly," he told AFP.
New dishes include black rice cooked in the oven with shellfish, squid and octopus, Mediterranean fish with bulgur wheat in a tagine, and Anjou grown quinoa and seafood.
Ducasse, who has restaurants around the world including Tokyo, New York and London (at the Dorchester hotel), and several in Paris including the Jules Verne in the Eiffel Tower, said the basic dishes would focus on "fish, cereal and vegetables … presented in an exceptional way".
"It's a new expression of contemporary French haute cuisine," the company's said.
As French newspapers pointed out, however, eating naturally does not mean eating more frugally. The new menu will still set diners back €380, not including drinks.
• This article and its headline were amended on 5 September 2014 to correct an assertion that Ducasse's restaurant will be going entirely meat-free