EmailJust over month ago we reported that Trinity Mirror's BuzzFeed-style website, UsVsTh3m was on the verge of reaching 3 million unique users.
Today the publisher reports that it achieved 7 million monthly unique users in the month of November. Launched in May, the site's audience has grown by 600% since September.
According to Trinity Mirror's breakdown, 57% accessed the site from mobiles or tablets and 43% from desktops. Some 70% of visits were from the UK. And just 2% of the traffic came from search engines.
Malcolm Coles, Trinity's digital product developer, called it "an amazing achievement" and pointed out that its next experiment, Ampp3d - which will produce socially shareable data - is due to be launched soon.
Ampp3d is the name chosen for a venture that was originally referred to as "Mysterious Project Y".
Source: Trinity Mirror
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