Most recent
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Guardian Professional,
12 Sep 2014:
I tried being eternally upbeat during my first weeks in public relations, but people could suss the insincerity at 20 paces
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12 Sep 2014: Apple are behind the tech launch of the year, a dog is given a bath and Justin Bieber takes his trousers off
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Guardian Professional,
11 Sep 2014:
The explosion of apps across Facebook means many of its core elements are buried under clutter – bad news for marketers
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11 Sep 2014: Agencies including Bartle Bogle Hegarty and M&C Saatchi say yes vote would be disastrous for UK advertising market. By Mark Sweney
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11 Sep 2014: Jason Stone: The sportwsear firm shows Northern Soul and keeps its focus on the present, plus some moggies show their moves
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11 Sep 2014:
Radical change as military seeks to control reporting
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Guardian Professional, 11 Sep 2014: While overshadowed by the launch of the iPhone 6, iPhone 6 Plus and Apple Watch, the updated operating system has major implications for brands
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Guardian Professional, 11 Sep 2014: Brands promotion of healthier products is often dismissed, but we need lower-sugar products to prevent a health crisis, writes Matthew Phillips
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10 Sep 2014:
A dignified penguin, a drunk rubber man, a tree of life and a brain tonic for curing feelings of constant dread … here are the fascinating stories behind classic logos
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Guardian Professional, 10 Sep 2014: From redesigning the logo to reimagining the website and app, James Greenfield discusses the Airbnb rebrand
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Guardian Professional, 9 Sep 2014: Before starting out in content marketing you need a solid content plan. Here are nine things to consider
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Guardian Professional,
9 Sep 2014:
Small businesses shouldn't always go for the cheaper option – the important thing, says Mark Asquith, is to ensure your marketing strategy is right for your brand
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Guardian Professional, 8 Sep 2014: The wearable device, due for imminent launch, could open up a wealth of opportunities, but a high price tag would limit consumer adoption, writes Dax Hamman
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Sponsored feature, 8 Sep 2014: Brands must validate their existence on social media to win the hearts and minds of their customers
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Sponsored feature,
8 Sep 2014:
Perhaps the biggest threat to social media marketing is the gulf between what marketers and consumers think is acceptable
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