The tiny Danish town of Billund is home and creative cornerstone of the famous toy brand. With a new visitor centre planned for 2016, chief executive Jørgen Vig Knudstorp tells Rupert Neate how Lego returned to its foundations
It's not the sort of place you would imagine one of the world's biggest companies might be based. Welcome to Billund, Denmark (population 6,194), home to Lego