Look Good When You're Googled
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Look Good When You're Googled

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Tips for academics on how to create and optimize one's personal digital identity.

Tips for academics on how to create and optimize one's personal digital identity.

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Look Good When You're Googled Look Good When You're Googled Presentation Transcript

  • Look GoodWhenYou're Googled: Creating and Optimizing Your Digital Identity 2014 ACRL New England Chapter Annual Conference Amanda Izenstark Reference & Instructional Design Librarian University of Rhode Island @znstrk #acrlnec2014
  • Why does this matter? You will be Googled (or Bing-ed, or DuckDuckGo-ed…) Why make it hard for your audience to find you?
  • How do you look online?
  • Things to Consider • Is it easy to find yourself? • Are you satisfied with what you see? • How easy is it to find your contact information?
  • Grab your device – let’s check! • Google & Google Image Search • Bing • DuckDuckGo
  • What did you find? • Is it easy to find the real you? • Are you satisfied with what you saw? • How easy was it to find your contact information?
  • CreatingYour Digital Identity
  • First, do no harm...
  • Hughes, M. (2013). US teacher suspended after racy Twitter photos - Telegraph. Retrieved from http://www.telegraph.co.uk/news/worldnews/northamerica/usa/9841119/US-teacher-suspended- after-racy-Twitter-photos.html
  • So when folks Google her? https://www.google.com/ #q=carly+mckinney
  • Maybe that’s a bit much…
  • ConsiderThis
  • Retrieved fromTwitter, 29 April 2014
  • Retrieved fromTwitter, 29 April 2014
  • Retrieved fromTwitter, 29 April 2014
  • ButYou’re Not a Robot
  • Retrieved fromTwitter, 7 May 2014
  • What to do?
  • SomeTips
  • From Gradhacker • Develop a personal brand –Same picture, same name, everywhere • “Be professional, be personable” ManageYour Digital Identity - http://www.insidehighered.com/blogs/gradhac ker/manage-your-digital-identity
  • Provide More than Facebook
  • EnhanceYour Image: Social Networks Twitter • Find & follow colleagues, classmates, committee members, etc. SlideShare, Prezi • Upload presentations, share them with colleagues around the world. • Embed presentations in other tools. LinkedIn • Professional social network. • Link to SlideShare,Twitter, others
  • Hands On Start a LinkedInAccount • www.linkedin.com Already have an account? • Log in – www.linkedin.com • Find someone at your table to connect with! Recommendation: Don’t have LinkedIn import your contacts.That can be kind of creepy.
  • EnhanceYour Image: AcademicTools Google considers these important, and prioritizes these in search engine results.
  • Google Scholar Citations • Connects you to your work in Google Scholar (including materials in your institutional repository) • Verified through your academic email address • Easily export your citations to a citation manager
  • Academic Social Networks These allow you to find, follow, and sometimes read papers from other researchers. • Academia.edu • ResearchGate
  • Social Media Data and More ImpactStory • Profile aggregates SlideShare views, citations, mentions in social media, etc.
  • Citation Managers with a SocialTwist Zotero • Make your profile and library public? Mendeley • Has groups to join and follow
  • Hands On
  • Set up a Google Scholar or ImpactStory Profile Google Scholar Citations • scholar.google.com/citations ImpactStory • www.impactstory.org
  • EnhanceYour Image: Advanced Level These tools allow you to create your own personalized portfolio for free (or relatively cheap): • Google Sites • WordPress • SquareSpace
  • Special Considerations
  • Authority Control Pick a name and stick with it - at least professionally. Use standardization tools • Like a DOI forYOU • ORCID iD – www.orcid.org • ResearcherID – www.researcherid.com
  • May Subd Geog Differentiate yourself from others by using a location in your tagline wherever possible. • State • City • Institution
  • Hands On
  • RegisterYour Name ORCID • www.orcid.org Already have an ORCID iD? Get an invitation to register for ResearcherID • www.researcherid.com
  • Homework: Optimize! • Connect with others • Add your SlideShare presentations to LinkedIn • Export your citations from Google Scholar to ImpactStory • Add your ORCID iD to ImpactStory
  • Special Note • It may take some time for Google to find your new information. • Google yourself periodically to see what’s there.
  • Questions? Comments?
  • Thank you! Amanda Izenstark amanda@uri.edu