This shift from products to solutions matters to everyone. In industries ranging from consumer electronics to construction and from media to mining, the firms seizing the lead are those that can best align ecosystems of offers and partners.
An interesting reality that points out another shift from disciplinary society–which is product metaphysics oriented–to control society. The latter is a reorienting of ourselves in the world through an always evolving process metaphysics that detaches (L. solvere, to solve, to let-go) us from the enclosed systems that had been our safe havens in the age of totalizing conceptions.
Amazon vs. Apple: Competing Ecosystem Strategies – Ron Adner – Harvard Business Review.