Just back from a conference in London, so of course I’m channeling my Scottish roots this morning. Translation: Get out of the way, technology!
This is also the message Apple — yes, Apple — is sending in itsĀ ads for its newest iPad2 (the “iPad twa,” in Scots): the latest technological breakthrough allows the technology to get out of the way.
Steve Jobs is appealing to the humanities, too:
This is worth repeating. It’s in Apple’s DNA that technology is not enough. It’s tech married with the liberal arts and the humanities.
Check out highlights of the speech here — and look at that street sign for the intersection of technology and the liberal arts a few screenshots down!