Managing Your Research Profile
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Managing Your Research Profile



Slides for a workshop on Managing Your Research Profile given by Brian Kelly, UKOLN at the University of Edinburgh on 20 June 2013. ...

Slides for a workshop on Managing Your Research Profile given by Brian Kelly, UKOLN at the University of Edinburgh on 20 June 2013.




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Managing Your Research Profile Managing Your Research Profile Presentation Transcript

  • Open Practices for theConnected ResearcherPresentation by Brian Kelly, UKOLN on 25 October 2012for an Open Access Week event at the University of Exeter1Managing Your Research ProfileWorkshop facilitated by Brian Kelly, UKOLN on 25 June 2013 foran Information Science Pathways Day event on “Alt-metrics:Achieving and Measuring Success in Communicating Researchin the Digital Age” held at the University of Edinburgh
  • UKOLN is supported by:Managing Your ResearchProfile: IntroductionBrian KellyUKOLNUniversity of BathBath, UKThis work is licensed under aCreate Commons Attribution 2.0licence (but note caveat)Acceptable Use PolicyRecording this talk, taking photos,having discussions using Twitter,etc. is encouraged - but try to keepdistractions to others minimised.Blog: @briankelly / @ukwebfocus images may not beavailable with a CC licence.Where possible, links tosource of images areprovided to help you assessrisks of reuse.
  • 33You are free to:copy, share, adapt, or re-mix;photograph, film, or broadcast;blog, live-blog, or post video ofthis presentation provided that:You attribute the work to its author and respect the rightsand licences associated with its components.Idea from Cameron NeylonSlide Concept by Cameron Neylon, who has waived all copyright and related or neighbouring rights. This slide only CCZero.Social Media Icons adapted with permission from originals by Christopher Ross. Original images are available under GPL at:
  • About MeBrian Kelly:• UK Web Focus: national advisory post to UK HEIs• Long-standing Web evangelist (since 1993)• Based at UKOLN at the University of Bath• Prolific blogger (1,100+ posts since Nov 2006)• User of various devices to support professional(and social) activities• Prolific speaker (~400 talks from 1996-2012)Research profile:• Peer-reviewed papers published on Webaccessibility, standards, preservation, …• Largest no. of downloaded papers from Bath IR• Highly-cited papers in Web accessibility (e.g. W4A)4Introduction
  • About This Workshop: AimsSession aims:Provide an understanding of how social media can:• Enhance the visibility of research outputs• Enable researchers to develop their professionalnetworks with their peers & potential collaborators• Provide mechanisms for observing & participatingin discussions about one‟s researchThis session also provides an opportunity to:• Use of a variety of social media tools e.g.LinkedIn, ResearchGate,, Twitter,…• Monitor interest in research outputs• Understand strengths & limitations of such metrics5Introduction
  • Learning ObjectivesBy the end of the session you should:• Be aware of the importance of being able todevelop your professional network and maximiseawareness of your research outputs• Have made use of a variety of tools which cansupport these aims• Be aware of the need to be able to evaluateeffective usage of such tools• Have made use of a variety of tools which cansupport these aims6
  • About This Workshop: FormatThe format of the workshop session:• Open: Resources are available with a CreativeCommons licence• Interactive: There will be an opportunity forhands-on use of the tools and services described• Participative: Participants will be encouraged to: Ask questions Provide examples of their use of social media Be sceptical – ask questions if you are uncertainor doubtful7
  • About This Workshop: TimetableTimetable (subject to change)8Time Title About13.30-13.35 Introduction13.35-13.45 About You13.45-14.00 Social Media – Why Is It Valuable? Case studies14.00-14.45 Doing it for yourself (part 1) Hands-on exercises14.45-15.00 Coffee break15.00-15.45 Doing it for yourself (part 2) Exercises15,45-16.00 Reflections16.00-16.15 What About The Barriers?16.15-16.25 Open Discussion16.25-16.30 What Next?16.30 Close
  • About YouPlease introduce yourself and summarise your interests• Your name• What you do• Your previous use of social web tools• What you hope to gain from today‟s session9
  • Are you a Roundhead or a Cavalier?Are you a Roundhead or a Cavalier?“In the century, Britain was devastated by a civil war thatdivided the nation into two tribes – the Roundheads andthe Cavaliers. The Cavaliers represent a Britain ofpanache, pleasure and individuality. They areconfronted by the Roundheads, who stand for modesty,discipline, equality and state intervention.”10Who do you admire most?• Mo Farrah for winning the5,000 and 10,000m?• Usain Bolt for partyingwith Swedish handballteam after winning 100m,& before 200m & relay?
  • Do You Want to Change the World?“Hitherto, philosophers have sought tounderstand the world; the point, however,is to change it”Do you seek to change the world through your researchor simply understand the world:• Will you want to market your research?• Will you want others to market your research?• Will you have a detached view of your research?11Introduction
  • “It’s About Nodes and Connections”Cameron Neylon keynote at OR 2012:“Networks qualitatively change our capacity”• With only 20% of a community connectedonly limited interaction can take place• This increases drastically as numbers ofconnected nodes growsExamples:• Phone networks (no use with only 1 user!)• Tweeting at this event• Galaxy Zoo12“Filters block. Filters causefriction”Need for client-side, notsupply-side filters.Introduction
  • 13SEO (Search Engine Optimisation)Summary of key approaches:• Apply various techniques to Web resources tomake resources easier to find in Google, …• Resources may include organisational Websuites, third party Web sites, databases, …• Resources may also include real world objectsand ideas (i.e. your museum, your researchideas, …)• Based on understanding of importance ofGoogle to end usersDatabasesWeb sitesRealworldDirectoriesGoogle(Live SearchBing, …)
  • 14Beyond SEO, SMOSummary of key approaches:• Make use of social networking services whichpeople may use of discuss your services• Services may include Facebook, LinkedIn,Slideshare, Twitter, …• No need to touch your Web sites (thereforeuseful if you can‟t!)• Based on understanding of popularity of SNsand people‟s interests in chatting and sharingDatabases(e.g. IRs)Web sitesDirectoriesSocial Services(Facebook,Slideshare,Twitter, …)Realworld
  • 15TheEvidenceGive Me The Evidence!
  • My PapersMy papers in the University of Bath Opus repository16
  • Open Access enhances accessDownloads for Brian Kelly17 11 Jun 2013Download figuresfor my papers
  • Least Downloaded PapersWill papers ina repositorybe seldomseen?What can belearn fromapproachestaken for thepopular andunpopularpapers?18Most downloadedpapers in Bath IR
  • Learning From Success“Library 2.0: balancing the risks and benefits tomaximise the dividends”19• Sixth most downloadedpaper in repository • But only recentdownload statisticsavailable 2012Evidence
  • Beyond the Edge CasesLittle-downloaded paper:• Uploaded to repository 6 years after paper written• I was not lead author• Only PDF version uploaded• Never blogged about; never tweetedMost popular paper:• Available in IR on launch of journal issue• I was lead author• Blog post published on day of launch• Available in PDF, MS Word & HTML formats• Link to paper subsequently tweeted & retweeted• About Web 2.0, so likely to be read by bloggers21But what about the majority of papers?Evidence
  • Further EvidenceBlog post by MelissaTerras, 19 April 201223The findings
  • Tip No. 1: Be Pro-activeTip No. 1:Be pro-active24Try it for yourself
  • Hands-on SessionExercises:A: Core Services: search and CVsB: Resource sharing servicesC: Researcher identifier servicesD: Researcher profile servicesE: BlogsF: Twitter analytics servicesG: Twitter metricsH: Altmetric tools and servicesI: Citation analysis25
  • Tip No. 7: Develop YourNetworkTip No. 5:Develop your network26About The Hands-on Exercises
  • A: Core Services (Google and CVs)Google:• Good/popular at search (general & research)• Not so good at social services• But “Google+ isn’t a social network: it’s the Matrix”LinkedIn:• Most widely used CV services• Very popular in the US• Provides Googlable results for individuals• What future employers / collaborators may findabout you• Simple to create a CV and provide links to keyresources27Exercises
  • B: Resource SharingResource-sharing:• Part of a culture of openness• Can develop a network around resources shared(music, photos, etc. as well as research resources)Slideshare:• Enhance the audience for your talks• Embed research presentations in teaching andlearning context (34K views for Goble‟s slides )• Metrics available (and used in altmetrics context)Delicious:• Sharing bookmarks• Dated – but may revive?• Used in altmetrics context28Exercises
  • C: Researcher ID servicesResearcher identifier services:• Avoid ambiguities (Dr John Smith)• Associate papers with researcher• Explore connections (co-authors, …)• Can be used by altmetrics toolsTools:• Initially proprietary / discipline-specific• Open solution: ORCID• Takes 30 seconds to claim ORCID ID• Why would you not claim an ORCID ID?29Exercises
  • D: Researcher Profile ServicesResearcher profile services:• Who‟s working in my area of research?• What have they published?and beyond:• What are they talking about?• What are they reading / bookmarking?Examples:• ResearchGate (aggressive in contacting co-authors?)•• Mendeley (?)30Exercises
  • E: BlogsUsing blogs:• Engage in discussions with peers• Disseminate (impact)• Provide Google juice (inbound and to resourceselsewhere)Issues:• Does it come naturally?• Do you want to set up your own blog? (NB youcan do it in 60 seconds on• Do you want to contribute to community blogs?31Exercises
  • F: Twitter MetricsTwitter metrics :• How am I doing with my use of Twitter?• How have things evolved over time?• How well do I engage with others?• Do others share my tweets?Tools:• Topsy (I use to provide evidence of tweets to myresources)• Tweetreach shows potential reach• Twentyfeet shows trends (but free version sendsa tweet weekly)32Exercises
  • G: Twitter Analytics ServicesTwitter analytics services:• How do I compare with others?• What is the „score‟ for my use of Twitter,Facebook, …?• Algorithms may be relevant in other uses of socialmedia (celebrities, advertising, …)• May be „gamed‟ e.g. encourage spam followers• But are altmetric services similar?Twitter analytics services:• Klout: best-known• PeerIndex: used in survey of institutional Twitteruse, but functionality has changed.33Exercises
  • H: Altmetric ToolsAltmetric tools:• Growing interest in (some sectors) for use byresearchers• May be relevant for (a) researchers; (b) co-authors; (c) funders; (d) publishers; …• Trust is a big issue• Cf top University league tablesTools:• ImpactStory•• …34Exercises
  • I: Citation AnalysisCitation analysis tools:• Tools such as Google Scholar and MicrosoftAcademic search can provide: Citation analyses e.g. h-index Visualisations of co-authors• But Automatically-harvested data may be incorrect Edits to data may be time-consuming or notaccepted35Exercises
  • Tip No. 1: Be Pro-activeTip No. 1:Be pro-active36Implementation Plan
  • W4A 2012 PaperCase study:• Paper on “A challenge to web accessibility metricsand guidelines: putting people and processes first”given at W4A 2012 conference in Lyon in Apr 2012Four co-authors agreed:• To collaborate in raising awareness of paper andpresentation of the paperHow:• Writing blog posts on or just before conference• Participate on conference Twitter hashtag (e.g.responding to comments while speaker is presenting)Benefits:• Reaching out to a wider audience based on our 4professional networks37Implementation
  • PreparationWe:• Uploaded paper to repository so URL was known• Provided a link to the paper in speaker‟s slides• Uploaded holding slide to Slideshare so URL wasknown (slides were finalised shortly before talk)We could then:• Prepare blog posts in advance• Create short URLs in advance38Examples of approaches to followImplementation
  • Opus RepositoryPaper uploaded to Opus repository39
  • Metadata provided to give context to slides40
  • Final slide provides (active) links to related work41Implementation
  • Tip No. 3: Monitor WhatWorksTip No. 2:Monitor what works (for you)42Gathering and Interpreting Evidence
  • Capture StatisticsOn 18 Apr 12:• 1,391 viewson Slideshare• Other slideshad 3 and311 viewsBy 24 Oct 12:• 7,247 views onSlideshare43“Lies, damnedlies & statistics”– but my mostdownloadedpaper in 2012
  • Topsy and Event HashtagBuzz around eventhashtag capturedby Topsy44
  • Topsy & Discussion About SlidesTopsy recordeddiscussions about slides45
  • Topsy & Discussion About PaperTopsy recordeddiscussions about paper46Note tweetsabout event(25) andslides (20)more popularthan paper (7)
  • Repository StatisticsOpus repository stats:• Views began in March(before conference).Publish on embargo datedidn‟t work!47• Largest downloads tookplace on 7 March, dayblog post published• Post about collaborativetools for writing paper,not contents of paper
  • Tip No. 4: Don’t Forget theLinks!Tip No. 3:Don’t forget the links48Personal Professional Profiles
  • The IRYour papers shouldbe hosted on yourinstitutional repository49
  • LinkedInLinks to paper added to• LinkedIn•• My pages on UKOLN Web site and blog• …50
  • Academia.eduAcademia.edu51Note:• Links to papers in IR (not uploaded)• Importance of users mayfind my papers here andLinkedIn users in LinkedIn.Why would I make it difficultfor them?
  • The Institutional Web Site52Note direct links to paperin various formatsYou may also wish toprovide links on yourinstitutional Web site
  • The BlogIf you have a blog youcan provide links toyour papers (again toall formats)53
  • Commentable Pages on BlogRecent development:Commentable pages forpapers with links to keyresources (IR & publisher‟scopy, metrics, citations, …)54
  • Tip No. 5: Don’t Forget theGoogle Juice!Tip No. 4:Don‟t forget the Google juice!55Importance of Google
  • Importance of GoogleContext:• Between 50-80% of traffic to IRs are from Google(may be higher if direct links to PDFs not recordedby Google Analytics)What provides „Google juice‟:• On-page SEO techniques(structure, writing style, …)• Links to pages, especiallyfrom highly-ranking sites56
  • Importance of GoogleContext:• Between 50-80% of traffic to IRs are from Google(may be higher if direct links to PDFs not recordedby Google Analytics)What provides „Google juice‟:• On-page SEO techniques(structure, writing style, …)• Links to pages, especiallyfrom highly-ranking sitesWhat‟s different about IRs?• Same page structure• Therefore importance of linksto repository57
  • Importance of GoogleContext:• Between 50-80% of traffic to IRs are from Google(may be higher if direct links to PDFs not recordedby Google Analytics)What provides „Google juice‟:• On-page SEO techniques(structure, writing style, …)• Links to pages, especiallyfrom highly-ranking sitesWhat‟s different about IRs?• Same page structure• Therefore importance of linksto repository58
  • What Delivers Google Juice?Survey of SEO ranking of 24Russell Group IRs carried out inAugust 2012.Findings:• Google, YouTube, Blogspot,Wikipedia and Microsoft arehighest ranking domains withlinks to IRs59• & WordPress.comhave significantly larger numberof links to IRs• Links from institutional domain(e.g. locally-hosted blogs)provide little Google juice!
  • UK WebFocusblog has arotatingFeaturedPaper link60UK WebFocus hastimelyblog postsaboutpapersUK Web Focus has links to all papers
  • Health Warning!Suggestions given can help to enhance thevisibility of one’s research.Highly visible and popular research is notnecessarily an indication of quality!61
  • Tip No. 7: Develop YourNetworkTip No. 5:Develop your network62Understanding and Addressing Barriers
  • But …But what about:• Legal, ethical & privacy concerns• My boss doesn‟t approve• My institution doesn‟t approve• It doesn‟t work in my discipline• It doesn‟t work for me63Risks and opportunities framework:• It‟s not about „social media‟ it‟s about „socialmedia for a particular purpose‟• Be clear of potential benefits & associated risks• Remember the risks of not doing things• There will be costs (but may be small)• Adopt risk minimisation strategies• Base decisions on evidence• Be aware of biases and subjective factors
  • Tip No. 7: Develop YourNetworkTip No. 5:Develop your network64Discussion
  • DiscussionTime for open discussion65
  • Tip No. 7: Develop YourNetworkTip No. 5:Develop your network66Misc
  • Tweetchat Tweetchats:• Discussions on Twitter• Specific topic coveredat specified time• Use hashtags e.g.#PhDchat, #ECRchatSummary atSurvey findings:“give a community &shared space toexplore ideas”“regular opportunity tonetwork with a widerange of people Iwouldn’t otherwisemeet”“have very interestingand thought-provokingdiscussions/debate”67
  • Conclusions1 Be pro-active2 Monitor what works for you3 Don‟t forget the links4 Don‟t forget the Google juice5 Develop your networkOther important tips:6. Encourage feedback and discussion7. Understand your network8. Know your limits9. Seek improvements10.Be ethical11.Participate68More comprehensive version of thistalk is available at
  • Any Questions?Cartoon69