Oot the wa’, technology!

Just back from a conference in London, so of course I’m channeling my Scottish roots this morning. Translation: Get out of the way, technology!

This is also the message Apple — yes, Apple — is sending in itsĀ ads for its newest iPad2 (the “iPad twa,” in Scots): the latest technological breakthrough allows the technology to get out of the way.

Steve Jobs is appealing to the humanities, too:

This is worth repeating. It’s in Apple’s DNA that technology is not enough. It’s tech married with the liberal arts and the humanities.

Check out highlights of the speech here — and look at that street sign for the intersection of technology and the liberal arts a few screenshots down!


This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>