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公開分享 -The results of the study mentioned here are also pretty interesting for marketing as brands are increasingly adopting the "publisher" mindset.
on the evoluNewsroom ethnographer Angèle Christin studied digital publications in France and the U.S. in order to compare how performance metrics influence culture.
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Make sure your forms and popups are "laser targeted" at your audience and you're offering them something of value that is directly related to the content that they're consuming.
Insider tips on how to increase conversion rate by more than double in only 60 days.
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What've you got planned?
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What are your secret weapons to writing content that doesn't suck?
You already have the skills to recognize good content and optimize a site for Hummingbird. You just may not know it yet. Here's a quick list of what to look for.
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An overview of the snippets and samples of emails we love, and what we can take away from them to learn how to send better email.
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Content marketing is one of the main parts of maintaining a healthy sales pipeline. Whether you're trying to reach potential customers who haven't yet heard of your brand or those who are just a small nudge away from making the purchase, creating and distributing the right type of content is crucial.
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How to become someone worth talking about? Being interesting isn’t just about learning how to become a good conversationalist. You need stories to tell.
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In sales, you repeat a formula and that formula is comprised of many facets. These facets include a number of the ‘usual suspects’ like: An introduction or pitch A value proposition A series of qualifying questions to evaluate pain Salespeople …
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User generated content – it’s the holy grail of content marketing. But as many who have tried can tell you, it’s not as simple as asking your audience to “submit your favorite photos of (fill in the blank)
User generated content – it’s the holy grail of content marketing. But as many who have tried can tell you, it’s not as simple as asking your audience to “submit your favorite photos of (fill in the blank)
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Classic business marketing frameworks: don't forget about these, modern marketers!
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公開分享 -Could it?
B2B buyers don’t want your brand’s help making their decisions. They are independent.
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