![Take That Dolcefino! Houston Ad Campaign Makes Paying HOT Tax a Privilege](https://webarchive.library.unt.edu/glasstire/20130120143536im_/http://glasstire.com/wp-content/uploads/2011/11/hotel-tax-ballet-150x150.png)
Take That Dolcefino! Houston Ad Campaign Makes Paying HOT Tax a Privilege
The Houston Convention and Visitors bureau is trying a bit of marketing jujitsu: instead of bemoaning the Hotel Occupancy Tax that slaps an added 7% onto your bill, they have launched a new campaign to highlight the fact that HOT money is going to support local arts, casting every hotel guest as an arts patron! [...]