Burgeoning Homecoming Mums Receive Media Attention as Texas Folk Art Spreads

The burgeoning trade in high tech, over-the-top homecoming mums- once flowers, but now mutated into 20-30 pound bling monsters of ribbons, plush toys, LED’s, have  been steadily growing in size and complexity since the 1970′s- spurred by prom-night competitiveness and the ingenuity of entrepreneurs capitalizing on it. The tradition, thought to have begun in Texas, is spreading.