Table of Contents
Complex, Scientific, and Technical Information
Principles, and Pitfalls
and Working with the Media
Errors and Rumor Control
Personal Strengths and Weaknesses
Information at Public Meetings
Opportunities to Speak Out
Reading and Resources
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Communicating effectively during a crisis takes planning; preparation;
an understanding of communications protocols, messaging and the media;
and the ability to manage the flow of information. Each is a challenge
that can be met effectively, to the benefit of those receiving messages
in times of crisis.
in a Crisis: Risk Communications Guidelines for Public Officials
is a brief, readable primer that can help you do just that.
It describes basic skills and techniques for clear, effective
crisis communications and information dissemination, and provides some
of the tools of the trade for media relations. It can help you
prepare for meeting the important responsibility of communicating
with the public both directly and successfully during a crisis.
Additional free copies of this volume (SMA02-3641 Communicating
in a Crisis: Risk Communication Guidelines for Public Officials) can
be ordered online from SAMHSA’s Health Information Network, or call 1-877-SAMHSA-7.
For a complete publication, call SAMHSA's National Mental Health Information Center:
* 888-889-2647 TTY
* 301-984-8796 FAX