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[HealthLiteracy 2080] Re: WIC Mother's Health Literacy Campaign

David Pole

poledc at slu.edu
Fri Jun 13 10:17:00 EDT 2008


Matt and others

There are two program books that were created by the Institute for
Healthcare Advancement (IHA) which have been studied and shown to reduce ER
visits and improve support from new mothers/parents. The program is
designed for patients at lower literacy levels, included a book for the
parent and there are training manuals on the use of the books also
available.



"What to do when you are having a baby"

"What to do when your child gets sick"



Additional information can be found on their website at
http://www.iha4health.org/



The "Baby Basics" program and website also look great, Lisa thanks for
sharing



David Pole, MPH

Deputy Director, Division of Community Health Promotion

Deputy Director, AHEC Program Office

Department of Community and Family Medicine

Saint Louis University School of Medicine

(P) 314-977-8484 (F) 314-977-5268

poledc at slu.edu



SLU Community and Family Medicine ~ Innovations in Education, Research, and
Primary Care

_____

From: healthliteracy-bounces at nifl.gov
[mailto:healthliteracy-bounces at nifl.gov] On Behalf Of Lisa Bernstein
Sent: Thursday, June 12, 2008 1:05 PM
To: The Health and Literacy Discussion List
Subject: [HealthLiteracy 2075] Re: WIC Mother's Health Literacy Campaign



Matt,

Our Baby Basics Prenatal Health Literacy Program has a lower literacy
pregnancy guide and complete prenatal health/health literacy curriculum that
includes nutrition and breastfeeding information infused with health
literacy skills. Our training and curriculum helps health educators
understand how to use adult literacy teaching strategies when working with
underserved expecting women either one-on-one or during group education. We
help moms learn how to look up information in a book, make plans for
nutrition and breastfeeding decisions, and write down questions for their
provider.



We are right now working on the Family's First Year Basics book and health
literacy program that will include baby and family nutrition and a complete
breastfeeding resource - as well as curriculum training etc.

Take a look at our website www.whattoexpect.org
<http://www.whattoexpect.org/> .
Lisa

Lisa Bernstein
Executive Director
The What To Expect Foundation
144 W. 80th Street
New York, NY 10024
212-712-9764
www.whattoexpect.org

Providing prenatal health and literacy support so that women in need know
what to expect when expecting.



n Thu, Jun 12, 2008 at 11:53 AM, Matt Gayer <mcggayer at sbcglobal.net> wrote:

Colleagues -

I am starting the planning phase of a health literacy campaign targeting
WIC participants in our county. I was wandering if anyone else has done a
similiar program, or if anyone else is interested in this. I would love to
share our ideas with you and discuss your ideas as we try to develop an
effective program. Thank you.



Matt



Matt Gayer
Community Health Intern
Jefferson County Health Department
1818 Lonedell Drive
Arnold, Missouri, 63010
Work Phone 636-282-1010
Cell Phone 636-232-4703
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