I agree this is a great start on the part of pharmacies.  I hope the
explanations are not just verbal, but written (with appropriate health
literacy principles in mind). In writing, the explanations can be reviewed
at a later date as well as shared with family members who might question the
purposes of the medications.

 

Another issue, to me this could be looked upon as an example of direct
consumer advertising.  It would get you into the store and give you a $10.00
gift certificate to spend on their products.  Hopefully you are a Rite Aid
pharmacy customer and not just on a mass mailing list of consumers who take
prescribed medications. 

 

My apologies for looking "below the surface" for the advertising
opportunities that can be used on consumers.

 

Bonnie B. Anton RN MN

Patient Educator

UPMC Presbyterian Hospital

bba at nauticom.net

 

 

-----Original Message-----
From: healthliteracy-bounces at nifl.gov
[mailto:healthliteracy-bounces at nifl.gov] On Behalf Of Julie McKinney
Sent: Thursday, January 17, 2008 9:59 AM
To: healthliteracy at nifl.gov
Subject: [HealthLiteracy 1663] Wednesday Question: Health Literacy
andMarketing

 

Hi Everyone,

 

I apologize that I've neglected the Wednesday Question lately! But Im back
on board (a day late) and here we go...

 

I got a nice white paper bag in the mail from Rite Aid pharmacy. It says to
put your medicines in the bag, bring it in to Rite Aid, and a pharmacist
will go over your medicines and explain what you don't understand. And you
get a $10 gift certicicate if you do this. So we have a pharmacy using a
health literacy strategy (and a good one, I think) to market their services.
I think this is really interesting, and rather promising that good HL
practices can be seen as a hook to get people interested.

 

What do you all think of this concept of using HL for marketing of services?
I see potential for improvement of services overall, but I'm sure there are
many issues to look at.

 

I'd love to hear people's thoughts and other examples of this phenomenon!

 

All the best,

Julie

 

Julie McKinney

Discussion List Moderator

World Education/NCSALL

jmckinney at worlded.org

 

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