Federal Trade Commission
Received Documents
[Aug. 15, 1995]
B18354900317
Secretary

August 8, 1995     

Federal Trade Commission
Office of the Secretary
"Made in the USA"
6th St. and Pennsylvania Ave. NW
Washington, D.C. 20580

Dear Sirs/Ladies:

This responds to the July 14, 1995 article in USA Today advising that the FTC is seeking
comments on what consumers think "Made in USA" means.  Let me preface my remarks by
stating that I make every effort and indeed go out of my way to try to purchase American made
products.

I was truly disappointed to read that many shoes manufactured by New Balance are not made in
our country.  I was particularly disheartened because I had recently purchased a pair of NB shoes,
in large measure because I believed they were made here.

I find their advertising campaign deceptive and misleading and I trust that you will aggressively
pursue this matter with a view toward prohibiting them from continuing to engage in such
conduct.

"Made in the USA" means to me that the product was assembled and manufactured in this
country by American workers.  "Made in the USA" does not mean "Made in China".  If the
product is partially made in the USA let them represent their product as being so made.  "Made in
the USA" clearly implies that the entire product is made here.

Many thanks for your consideration of my comments.  I am pleased that you are pursuing this
matter.
Alan Steinberg

AS:fcr
ALAN STEINBERG
COMMERCE PLAZA 3
5050 W. TILGHMAN STREET
ALLENTOWN, PENNSYLVANIA 18104