Abstract
J.L. Esposito, J.M. Rothgeb, and P.C. Campanelli
(1994) "The Utility and Flexibility of Behavior Coding as a
Method for Evaluating Questionnaires," paper presented at
the American Association for Public Opinion Research,
Danvers, Massachusetts.
One of the more recent developments in the art/science of
pretesting questionnaires has been the systematic use of
behavior coding as a methodology for identifying problematic
survey questions (Cannell, Oksenberg, Kalton, Bischoping, and
Fowler 1989; Morton-Williams, 1979; Oksenberg, Cannell, and
Kalton, 1991). In this paper, we review previous research in
the area of questionnaire pretesting that has made use of
behavior coding and describe our experiences with this
methodology. The context for this discussion is the work that
was done by a team of researchers in evaluating alternative
versions of questions for the Current Population Survey
(CPS).
To receive a copy of this paper (usually within 3-5 days),
please contact Jim Esposito by phone or voice mail
(202-691-6368), by e-mail (Esposito.Jim@bls.gov), or by mailing
your request to: James L. Esposito Bureau of Labor Statistics
Postal Square Building, Room 4985 2 Massachusetts Avenue,
N.E. Washington, DC, 20212
Last Modified Date: July 19, 2008
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