Interactive Features

Tech-ade Blog

Archived Podcasts

 

Agenda

Printable Version

Federal Trade Commission

Public Hearings on Protecting Consumers in the Next Tech-ade
November 6 - 8, 2006

FINAL AGENDA

Monday, November 6, 2006
Time Topic
9:00-9:30am Welcome and Introduction
 

Remarks by Chairman Deborah Platt Majoras

Consumer Interviews: Views about Technology
[Real Player ] [Windows Media Player]

9:30-10:30am Key Changes Predicted in the Next Tech-ade
 

Moderator:   Lydia B. Parnes
                      Director, Bureau of Consumer Protection, FTC

Overview of Demographic Changes

New Products - What Will be Different in the Next Ten Years?

How Will Marketing and Advertising Morph in the Coming Tech-ade?

Security and Privacy Challenges in the Coming Tech-ade

  • Fred H. Cate
    Distinguished Professor and Director, Center for Applied Cybersecurity Research, Indiana University School of Law
    [presentation]
10:30-10:45am Break and Technology Pavilion
10:45am-12:30pm The Changing Internet
 

Moderator:  Kara Swisher
                     Technology Columnist, The Wall Street Journal

Opening remarks by Commissioner Jon Leibowitz

Internet Usage Trends - Through the Demographics Lens

  • Susannah Fox
    Associate Director, Pew Internet and American Life Project

Changing Technologies and Applications on the Internet

How Businesses are Leveraging the Internet of Today and Plans for Tomorrow

Follow the Money - A View from the Venture Capital World

12:30-1:45pm
Lunch (on your own) and Technology Pavilion
1:45-2:45pm How Will We Communicate in the Next Tech-ade?
 

Moderator and Introductory Remarks:  Gary Arlen
                                                                     President, Arlen Communications

Consumer Interviews: Long Distance Relationship
[Real Player ] [Windows Media Player]

The Millennials’ View: Young Consumers’ Perspectives on Changing Communications Technology

Communications - Privacy and Security in the Next Tech-ade

  • Dana J. Lesemann
    Vice President and Deputy General Counsel, Stroz Friedberg

  • Dave Cole
    Director, Symantec Security Response

  • Ari Schwartz
    Deputy Director, Center for Democracy and Technology
2:45-3:00pm Break and Technology Pavilion
3:00-4:15pm Social Networking - Trends and Implications for the Future
 

Moderator:  Tim Lordan
                     Executive Director and Counsel, Internet Education Foundation

Opening remarks by Commissioner Pamela Jones Harbour [presentation]

Consumer Interviews: Experiences with Online Communities
[Real Player ] [Windows Media Player]

Demonstrations and Discussion of How Social Networking is Evolving

  • Key Features
  • Trends
  • Concerns for the Future

    Discussants

    • Anne Collier
      President and Editor, Net Family News

    • danah boyd
      School of Information, University of California, Berkeley

    		•
    4:15-5:30pm
    		User-generated Content - What Does it Mean for Consumers and Marketers?
     

    Moderator:    Esther Dyson
                           Editor-at-Large, CNET Networks

    Introduction

    Case Study

    Consumer Interviews: Thoughts on Blogging
    [Real Player ] [Windows Media Player]

    Implications for Consumers and Predictions for the Future

    • Dr. Michael Geist
      Canada Research Chair of Internet and E-commerce Law, University of Ottawa

    • Mack Tilling
      Chairman and Chief Executive Officer, Vizu

    • Andy Chen
      Co-founder and Chief Executive Officer, PowerReviews.com

    Changing Roles - Consumers as Sellers and Producers

    • Jane Kaufman Winn
      Charles I. Stone Professor of Law and Director, Shidler Center for Law, Commerce & Technology, University of Washington School of Law
      [presentation]

    TUESDAY, NOVEMBER 7, 2006
    Time Topic
    9:00-10:00am Benefits to Consumers of Living in an Instant Information Culture
     

    Moderator:   Lee Rainie
                          Project Director, Pew Internet and American Life Project

    Consumer Interviews: Online Shopping
    [Real Player ] [Windows Media Player]

    Case Studies

  • Retail
  • Shopping for a car
  • Buying a house

    • How Access to Information on the Internet Affects Consumers’ Buying Behavior
    10:00-10:30am Break and Technology Pavilion
    10:30am-12 noon Marketing and Advertising in the Next Tech-ade
     

    Moderator:   Brian Wieser
                          Director of Industry Analysis, MAGNA Global USA

    Opening remarks by Commissioner J. Thomas Rosch

    Behavioral Targeting and Other Search Trends

    Mobile Content and Marketing in the Next Tech-ade

    The Interactive Future

    Discussants

    • John A. Greco
      President and Chief Executive Officer, Direct Marketing Association

    • Marcia Hofmann
      Staff Attorney, Electronic Frontier Foundation
    12:00 noon-1:15pm Lunch (on your own) and Technology Pavilion
    1:15-2:45pm

    		Computing Power and How it Will be Used in the Marketplace of the Next Tech-ade
     

    Moderator:  Dr. Mark Bregman
                         Executive Vice President, Chief Technology Officer, Symantec

    Impacts of Increased Computing Power on Commerce

  • Artificial Intelligence
  • Sensor Networks
  • Data Storage

    • Sal Capizzi
      Senior Analyst, Yankee Group

    • David Hitz
      Founder and Executive Vice President, Network Appliance

  • Persuasion
    • Video presentation by Dr. B.J. Fogg
      Senior Researcher, Stanford University Persuasive Technology Lab

    Discussant

    • Deirdre Mulligan
      Clinical Professor of Law and Director, Samuelson Law, Technology & Public Policy Clinic, U.C. Berkeley Boalt Hall School of Law
    2:45-3:00pm Break and Technology Pavilion
    3:00-4:30pm RFID Technology in the Next Tech-ade
     

    Moderator:   Elliot Maxwell
                          Chairman, eMaxwell and Associates

    Smart Home Technology Trends

  • Health and Wellness
  • Entertainment and Information

    • RFID in Retail: Where is the Technology Heading?

    Discussant
    4:30-5:30pm Convergence and What it Means for the Coming Tech-ade
     

    Moderator:   Gregory Sidak
                          Professor, Georgetown University Law Center

    Consumer Experience and the Impact of Convergence

    • Dan Brenner
      Senior Vice President for Law & Regulatory Policy, National Cable & Telecommunications Association

    • Sarah Deutsch
      Vice President and Associate General Counsel, Verizon Communications

    • Gigi Sohn
      President and Co-Founder, Public Knowledge

    • Jim Kohlenberger
      Executive Director, VON Coalition

    • Taylor Reynolds
      Communications Analyst, Organization for Economic Cooperation and Development

    • Fritz Attaway
      Executive Vice President and Washington General Counsel, Motion Picture Association of America

    WEDNESDAY, NOVEMBER 8, 2006
    Time Topic
    9:00-10:30am Changes in Payment Devices and Systems
     

    Moderator:  Elliot Burg
                          Assistant Attorney General, Consumer Protection and Public                            Protection Division, Vermont Office of the Attorney General

    Overview

    • Dr. Jeanne Hogarth
      Program Manager, Consumer Education and Research Section, Division of Consumer and Community Affairs, Federal Reserve Board
      [presentation]

    • Video presentation by Delia Rickard
      Regional Commissioner, Australian Capital Territory, Australian Securities and Investments Commission

    New Payment Methods - State of the Art and Predictions

    Solutions for Protecting Identity: Third-Party Billing, Fraud Scoring, and other Possible Solutions

    Discussants

    10:30-11:00am Break and Technology Pavilion
    11:00am-12:30pm New Products - New Challenges
     

    Moderator:  Deirdre Mulligan
                         Clinical Professor of Law and Director, Samuelson Law,                                       Technology & Public Policy Clinic, U.C. Berkeley Boalt Hall                                School of Law

    Opening remarks by Commissioner William E. Kovacic [presentation]

    Digital Content - Access and Security

  • Interoperability
  • Digital Rights Management
  • Security Concerns

    • Andrew Moss
      Senior Director of Technical Policy, Microsoft Corporation

    • James V. DeLong
      Senior Fellow, Director of IPCentral.Info, Progress & Freedom Foundation

    • Tom Jacobs
      Director of Research, Sun Microsystems Laboratories

    • Dr. Urs Gasser
      Director, Research Center for Information Law, University of St. Gallen Switzerland

    • Corynne McSherry
      Staff Attorney, Electronic Frontier Foundation


    Obsolescence: The Shift from Analog to Digital
    12:30-1:45pm Lunch (on your own) and Technology Pavilion
    1:45-3:45pm

    		Communicating with Consumers in the Next Tech-ade - The Impact of Demographics and Shifting Consumer Attitudes
     

    Moderators: Eileen Harrington
                          Deputy Director, Bureau of Consumer Protection, FTC

                         Carolyn S. Shanoff
                         Associate Director, Division of Consumer and Business                                     Education, Bureau of Consumer Protection, FTC

    Overview
    • William Strauss
      Partner, LifeCourse Associates
      Co-Author of "Generations," "The Fourth Turning," "Millennials Rising," and "Millennials and the Pop Culture"

    Changing Trusted Sources - What Does it Mean for Consumer Outreach?

    Consumer Interviews: Trusted Sources
    [Real Player ] [Windows Media Player]

    • Solveig Singleton
      Senior Adjunct Fellow, Progress & Freedom Foundation
      Expert, Independent Women's Forum

    • Beau Brendler
      Director, Consumer Reports WebWatch, Consumers Union

    • Scott R. Shipman
      Senior Counsel, Global Privacy Practices, eBay

    Privacy - What Does it Mean (to Whom) in the Future

    Consumer Interviews: Views on Privacy in the Internet Age
    [Real Player ] [Windows Media Player]

    • Dr. Helen Nissenbaum
      Associate Professor, Department of Culture and Communication and Faculty Fellow, Information Law Institute, New York University

    • Chris Hoofnagle
      Senior Staff Attorney, Samuelson Law, Technology & Public Policy Clinic, U.C. Berkeley Boalt Hall School of Law
      [presentation (Hoofnagle & Turow)]

    • Dr. Joseph Turow
      Robert Lewis Shayon Professor of Communication, Annenberg School for Communication, University of Pennsylvania

    • Peter Swire
      C. William O'Neill Professor of Law, Ohio State University Moritz College of Law

    • J. Trevor Hughes
      Executive Director, International Association of Privacy Professionals
    3:45-4:00pm Break and Technology Pavilion
    4:00-5:00pm How to Make Sense of it All - Consumers’ Perspective
     

    Moderator:   Teresa Schwartz
                          J.B. and Maurice C. Shapiro Professor Emeritus of Public                                     Interest Law, The George Washington University Law School

    • Beau Brendler
      Director, Consumer Reports WebWatch, Consumers Union

    • Susan Grant
      Vice President, Public Policy, National Consumers League

    • Dawn Rivers Baker
      Editor-in-Chief, The MicroEnterprise Journal

    • Jerry Berman
      President and Founder, Center for Democracy and Technology

    • Jo Reed
      National Coordinator, Livable Communities and Consumer Issues, Federal Affairs, AARP

    • Brent Embrey
      Chief Counsel, Indiana Office of the Attorney General
    5:00-5:30pm Concluding Remarks
     

    Moderator:  Katie Harrington-McBride
                          Tech-ade Hearings Coordinator, Office of the Director, Bureau of                       Consumer Protection, FTC

    • Lydia B. Parnes
      Director, Bureau of Consumer Protection, FTC

    • Tamás Andrés Molnár
      Head of Unit, DG SANCO, European Commission

    Consumer Interviews: Final Thoughts - Reflections of a Cyberpatriot
    [Real Player ] [Windows Media Player]

    * On November 9, 2006, the Federal Trade Commission will host an invitation-only event for government and law enforcement officials. The public hearings will be held on Monday, November 6 - Wednesday, November 8, 2006.