For detailed descriptions of the categories and to browse the categories individually, visit the presentation of the same material at Duke University. A list of the eleven categories with brief descriptions* is available.
- Advertising Ephemera*
- Broadsides*
- Advertising Cookbooks*
- Early Advertising Publications*
- J. Walter Thompson Company "House Ads"*
- Ellis Collection of Kodakiana*
- Lever Bros. Advertisements for Lux (laundry flakes)*
- R. C. Maxwell Company Outdoor Advertising*
- Pond's Advertisements*
- Scrapbooks*
- Tobacco Advertising*