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Prosperity and Thrift: The Coolidge Era and the Consumer Economy, 1921-1929
The merchandising of radio, by Charles Coolidge Parlin ...
CREATED/PUBLISHED
Philadelphia [The Curtis publishing company] 1925.
SUMMARY
This report discusses radio's appeal for the farm population, immigrants, and women; the types of companies that own radio stations; and the seasonality of radio sales. It offers many comparisons to the automobile industry and its sales patterns, to the "talking machine" (phonograph) industry, and to the radio-advertising industry.
NOTES
Available as facsimile page image(s).
SUBJECTS
Radio industry and trade.
RELATED NAMES
Curtis publishing company.
MEDIUM
45 p. diagrs. 18 cm.
CALL NUMBER
HD9999.R15 P3
DIGITAL ID
amrlg lg61 urn:hdl:loc.gdc/amrlg.lg61 http://hdl.loc.gov/loc.gdc/amrlg.lg61
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