Inspiring social change in support of the City of Albuquerque’s climate change goals requires commitment and action from all residents, institutions, businesses and the City government. In this context, a comprehensive communication strategy is needed to effectively educate and encourage all stakeholders to take action.

The City of Albuquerque’s goal is to promote, not just a widespread awareness, but an ongoing commitment among residents and businesses in Albuquerque to reduce their greenhouse gas emissions in their daily lives and business activities.

Strategies

During the Document Review Phase, team leaders developed broad evaluative criteria to rank strategies by estimated implementation costs, greenhouse gas reductions, timing and feasibility.

Read the Social Change section