The holiday season, with its many traditions, family gatherings and
general good feelings, will soon be upon us. To commemorate this time
of year, the U.S. Census Bureau presents the following holiday-related
facts and figures from its data collection.
Season’s Greetings
1.9 billion
Number of Christmas cards sent to friends and loved ones every year,
making Christmas the largest card-sending occasion in the United States.
The second largest is Valentine’s Day, with approximately 192
million cards being given. (Source: Hallmark research)
Christmas Trees
20.8 million
Number of Christmas trees cut around the country in 2002. These trees
were located on 21,904 farms spread out across 447,000 acres. (Source:
USDA National Agricultural Statistics Service at <http://www.nass.usda.gov/census/census02/volume1/us/st99_1_039_039.pdf>)
6.5 million
Number of Christmas trees cut in Oregon in 2002, making the Beaver State
the nation’s leader. (There were 2.6 million trees cut in Clackamas
County, Ore., alone.) Also topping the 1-million mark among states were
Michigan, North Carolina, Pennsylvania, Washington and Wisconsin.
Pennsylvania led the nation in the number of Christmas tree farms,
with 2,164; Oregon was tops in acres devoted to Christmas tree production,
with 67,800. (Source: USDA National Agricultural Statistics Service
at <http://www.nass.usda.gov/census/census02/volume1/us/st99_2_035_036.pdf>
and <http://www.nass.usda.gov/census/census02/volume1/or/st41_2_035_035.pdf>)
$506 million
The amount of money the nation’s Christmas tree farmers received
from tree sales in 2004. Oregon was the top state in tree sales ($143
million), followed by North Carolina, Washington and Michigan. (Source:
USDA Economic Research Service at <http://www.ers.usda.gov/>)
$561 million
The value of U.S. imports of Christmas tree ornaments from China between
January and August 2005. China was the leading country of origin for
such items. Similarly, China was the leading foreign source of artificial
Christmas trees shipped to the United States ($69 million worth) during
the same period. <http://www.census.gov/foreign-trade/www/>
$80.2 million
Value of shipments by U.S. manufacturers of article trees, including
Christmas trees, in 2002. <http://www.census.gov/prod/ec02/ec0231i339999t.pdf>
Holiday Names
1,162
Population of Christmas, Fla., an unincorporated town.
(Source: American FactFinder)
Other places whose names are associated with the holiday season include
North Pole, Alaska (population 1,659 in 2004); Santa Claus, Ind. (2,201);
Santa Claus, Ga. (238); Noel, Mo. (1,476); and — if you know about
reindeer — the village of Rudolph, Wis. (418). On top of that
there is Snowflake, Ariz. (4,836); Dasher, Ga. (822); and a dozen places
named Holly, including Holly Springs, Miss., and Mount Holly, N.C. (Source:
American FactFinder)
$291,085
The value of U.S. imports between January and August 2005 from Christmas
Island, an Australian territory in the Pacific Ocean, south of Hawaii.
Perhaps some of these were “Christmas gifts from Christmas Island.”
<http://www.census.gov/foreign-trade/www/>
Holiday Shopping — The December Rush
The holiday season is critical for retailers. How critical? Well,
here are some examples using the most recent Census Bureau data available.
Note that the estimates that follow have not been adjusted to account
for seasonal or pricing variations.
$31.9 billion
Retail sales by the nation’s department stores (including leased
departments) in December 2004. This represented a 54 percent jump from
the previous month (when retail sales, many Christmas-related, registered
$20.8 billion). No other month-to-month increase in department store
sales last year was as large.
Other U.S. retailers with sizable jumps in sales between November and
December 2004 were clothing stores (48 percent); jewelry stores (170
percent); book stores (100 percent); sporting goods stores (63 percent);
and radio, TV and other electronics stores (58 percent). <http://www.census.gov/mrts/www/mrts.html>
15 percent
The proportion of total 2004 sales for department stores (including
leased departments) that took place in December. For jewelry stores,
the percentage was 24 percent. <http://www.census.gov/mrts/www/mrts.html>
24 percent
The proportion of growth in inventories by our nation’s department
stores (excluding leased departments) between the end of August and
the end of November 2004. Thanks to the holiday crowds, inventories
plummeted by 23 percent in the year’s final month. <http://www.census.gov/mrts/www/mrts.html>
1.8 million
The number of people employed at department stores in December 2004.
Retail employment typically swells during the holiday season, last year
rising by 50,900 from November and 195,500 from October. <http://www.bls.gov>
E-Shopping
$21.5 billion
The value of total retail e-commerce sales for the fourth quarter of
2004. This amount, represented 2.3 percent of total retail sales over
the period and exceeded e-commerce sales for all other quarters of the
year. E-commerce sales were up 24 percent from the fourth quarter of
2003. <http://www.census.gov/mrts/www/ecomm.html>
32 percent
The percentage of adults who shopped online in 2003, up from 2 percent
in 1997. No doubt many of these customers were doing some holiday shopping
at some point during the year.
<http://www.census.gov/Press-Release/www/releases/archives/miscellaneous/005863.html>
Where are Christmas Gifts Made?
124
Number of establishments around the country that primarily manufactured
dolls and stuffed toys in 2003; they employed 2,123 people. California
led the nation with 19 such locations, and Vermont employed the most,
670.
<http://www.census.gov/Press-Release/www/releases/archives/county_business_patterns/005507.html>
733
The number of locations that primarily produced games, toys and children’s
vehicles in 2003; they employed 16,996 workers. California led the nation
with 118 establishments and in the number of people they employed, 2,581.
<http://www.census.gov/Press-Release/www/releases/archives/county_business_patterns/005507.html>
$3.9 billion
Total value of shipments for dolls, toys and games by manufacturers
in 2003.
<http://www.census.gov/mcd/asm-as1.html>
$656 million
The value of U.S. imports of stuffed toys (excluding dolls) from China
between January and August 2005. China was the leading country of origin
for stuffed toys coming into this country, as well as for a number of
other popular holiday gifts that were imported. These include electric
trains ($71 million); puzzles ($48 million); roller skates ($44 million);
sports footwear ($204 million); golf equipment ($43 million); and basketballs
($26 million). Canada was the leading supplier of ice skates ($7 million).
<http://www.census.gov/foreign-trade/www/>
Where Holiday Gifts are Purchased
16,049
The number of electronic shopping and mail-order houses in business
in 2003. These businesses, which employed 264,868 workers, are a popular
source of holiday gifts. Their sales: $131 billion, of which 31 percent
were attributable to e-commerce. California led the nation in the number
of these establishments and their employees, with 2,493 and 32,665,
respectively.
<http://www.census.gov/Press-Release/www/releases/archives/county_business_patterns/005507.html>
and <http://www.census.gov/eos/www/papers/2003/2003finaltables.pdf>
If you’re not sure where to do your shopping, choices of retail
establishments abound: In 2003, there were 148,012 clothing and clothing
accessories stores; 9,366 department stores; 10,274 hobby, toy and game
shops; 34,287 gift, novelty and souvenir shops; 22,410 sporting goods
stores; 28,527 jewelry stores; and 11,036 book stores.
<http://www.census.gov/Press-Release/www/releases/archives/county_business_patterns/005507.html>
47,835
The number of malls and shopping centers dotting the U.S. landscape
as of 2004, a total that had increased by approximately 10,000 since
1990. (Source: Upcoming 2006 Statistical Abstract)
Winter Wonderland
6.8 million
The number of Americans who say they downhill-ski more than once a year.
Other popular winter sports are cross-country skiing (1.9 million),
ice hockey (1.8 million) and snowboarding (6.3 million). (Source: Upcoming
2006 Statistical Abstract)
It’s in the Mail ...
20 billion
Number of letters, packages and cards delivered by the U.S. Postal Service
between Thanksgiving and Christmas. The busiest mailing day this year
is expected to be today (Dec. 19), with more than twice as many cards
and letters being cancelled as on an average day. (Source: U.S. Postal
Service at <http://www.usps.com/communications/news/press/welcome.htm>)
About 1 million
Number of packages delivered by the U.S. Postal Service every day through
Christmas Eve. The busiest delivery day: Dec. 21. (Source: U.S. Postal
Service at
<http://www.usps.com/communications/news/press/welcome.htm>.