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Communication Campaigns
"Buenos Días, Artritis"
Frequently Asked Questions
- What is Buenos Dias, Artritis?
- What is the target audience for Buenos Dias,
Artritis?
- Why is [YOUR ORGANIZATION] doing this?
- What materials are available to support the
campaign?
- What materials are suggested as the minimum for
implementing the campaign?
- Are there any TV spots for the Buenos Dias,
Artritis campaign?
- Can the materials be localized?
- How can we help? What does this partnership
involve?
- Can corporate logos be added to the campaign
materials?
- What other partners are involved in the campaign?
- How will this partnership benefit my organization?
- Is there a financial cost in partnering with you?
- Are you interested in receiving in-kind support?
- How long is the campaign?
What is Buenos Dias, Artritis?
Buenos Dias, Artritis is a health communication campaign
designed to promote exercise among Spanish-speaking people in the
Hispanic population who have arthritis.
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What is the target audience for Buenos Dias,
Artritis?
The campaign’s target audience is people who are Hispanic and
have arthritis between the ages of 45 and 64, and who have an income
of less than $35,000 a year.
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Why is [YOUR ORGANIZATION] doing this?
Many Hispanic citizens in your community who live with the pain
of arthritis don’t know or think that moderate exercise for 30
minutes a day, three or more times a week, can not only lessen pain
but can also help them become more active and energetic. With your
help, we want to communicate this potentially life-changing
information.
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What materials are available to support the
campaign?
All campaign materials are in Spanish and include radio spots,
print advertising, a brochure, a bookmark, a billboard, a bus
shelter placard, a bill stuffer, and a flyer. A limited number of
materials are also available in English.
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What materials are suggested as the minimum for
implementing the campaign?
Organizations should partner with a state health department to
implement the campaign and at least use the brochures and radio
spots, bus shelter placards, or billboards.
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Are there any TV spots for the Buenos Dias,
Artritis campaign?
At this time, campaign materials have not been designed or tested
for TV. You can supplement your campaign by arranging interviews
with local experts on TV station news or talk shows geared toward
our target population.
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Can the materials be localized?
You can add the local program logo and the local toll-free number
for arthritis information, assuming you offer information in Spanish
and a Spanish-speaking operator. A web site address for a Spanish
language web page that offers information on local programs can also
be added.
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How can we help? What does this partnership
involve?
See Ideas for Partnering with Organizations section and
customize this area.
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Can corporate logos be added to the campaign
materials?
Health departments, arthritis programs, or arthritis partnership
name(s) and logo(s) can be added to the materials. It is possible to add
corporate logos, but because the CDC logo is embedded in the materials,
the process of seeking approval for this change is complicated and
time-consuming.
The CDC Technology Transfer Office needs to approve placement of any
corporate logo with the CDC logo. A written request for approval must be
submitted. The request should specify a clear plan that identifies the
intervention and rationale for the additional logo and the purpose of
the corporate sponsor. These requests generally require several rounds
of questions from the Technology Transfer Office. In general, CDC may
approve requests related to activities of the corporate sponsor as “good
corporate citizenship” but will be reluctant to approve requests when it
is clear that the goal is purely gain for the corporate partners.
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What other partners are involved in the campaign?
List your partners here and consider including information
regarding what they are doing to help disseminate the campaign. By
seeing how others are contributing, it may spur potential partners
to sign up.
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How will this partnership benefit my
organization?
You will have the opportunity to accomplish several things:
- Assist in the development of community programs and events
that …
- Address a serious economic, social and psychological
threat to members of the Hispanic community
- Help those with arthritis live a more active and
pain-free life.
- Enhance your presence as an organization committed to
improving the lives of Hispanics in the U.S./our city.
- Increase the exposure of your mission and objectives.
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Is there a financial cost in partnering with you?
Not necessarily. It depends on how we decide to partner together
and how this campaign can help you reach your organization’s goals.
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Are you interested in receiving in-kind support?
Yes, in-kind support is very welcome. Perhaps you can include
campaign information on your web site or in your newsletter. In
addition, if your organization runs or attends any consumer
conferences, perhaps our materials could be distributed at your
booth. In the end, what is most important is that we get the message
out in a variety of ways to reach as many people in our target
audience as possible. We are open to any ideas you have to share.
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How long is the campaign?
The campaign materials expire in 6 years (September 1, 2011),
which correlates to the length of our talent agreements. When
considering how long to run the campaign in your market, we
recommend approximately four weeks. It is better to achieve a higher
saturation of your message during a shorter period of time than to
space your campaign out over several months. You may choose to run
the campaign again at a later date, just keep the saturation concept
in mind.
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Page last reviewed: June 8, 2008
Page last modified: December 14, 2006
Content Source: Division of
Adult and Community Health,
National Center for Chronic Disease Prevention and Health Promotion
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