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Adding Power to Our Voices: Framing Guide for Communicating About Injury

Injury Framing Guide

Adding Power to Our Voices is designed to help organizations involved in injury and violence prevention and response speak with a consistent voice to build the social and political will needed to save lives and reduce injuries. The basis of the Framing Guide is that the collective voice of many injury and violence professionals across several disciplines is much louder than that of an individual or single organization. car


"We want a society where people can live to their full potential.”




This Guide incorporates framing theory, message development techniques and vehicles for explaining important public health statistics. The information and tools provided in this Guide can be used to build messages that can be included in press releases, speeches, annual reports, and research articles, to help health professionals better communicate with their audiences.

View, download or print Adding Power to Our Voices: Framing Guide for Communicating About Injury (PDF icon 291 MB, 43 pages)

Contact Us:
  • Centers for Disease Control and Prevention
    National Center for Injury Prevention and Control (NCIPC)
    4770 Buford Hwy, NE
    MS F-63
    Atlanta, GA 30341-3717
  • 800-CDC-INFO
    (800-232-4636)
    TTY: (888) 232-6348
    24 Hours/Every Day
  • cdcinfo@cdc.gov
USA.gov: The U.S. Government's Official Web PortalDepartment of Health and Human Services
Centers for Disease Control and Prevention   1600 Clifton Rd. Atlanta, GA 30333, USA
800-CDC-INFO (800-232-4636) TTY: (888) 232-6348, 24 Hours/Every Day - cdcinfo@cdc.gov

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