[Federal Register: August 30, 2002 (Volume 67, Number 169)]
[Notices]
[Page 55846]
From the Federal Register Online via GPO Access [wais.access.gpo.gov]
[DOCID:fr30au02-109]
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DEPARTMENT OF HEALTH AND HUMAN SERVICES
Centers for Disease Control and Prevention
[Program Announcement USP01]
Measuring the Impact of Health Messages in United States Soap
Operas on Foreign Audiences; Notice of Award of Funds
A. Purpose
The Centers for Disease Control and Prevention (CDC) announces the
award of fiscal year (FY) 2002 funds for a grant program for Measuring
the Impact of Health Messages in U.S. Soap Operas on Foreign Audiences.
The purpose of this program is to measure the impact of health-
related content in U.S. produced television soap operas on foreign
audiences and assess how international viewers elicit the meaning of
these health messages and how culturally transferable the health
content embedded in American soaps might be. This program addresses the
``Healthy People 2010'' focus area of Educational and Community-Based
Programs.
B. Eligible Applicants
Assistance is being provided only to Population Communications
International (PCI), Studio City, California, based on submission of an
unsolicited application. Despite the global reach and viewership of
U.S. produced television soap operas, little research has been
conducted that investigates international audiences' perceptions of
American television soap operas and in particular, the impact health
messages contained in American soap operas has on international
viewers. As a leading proponent and practitioner of entertainment-
education methodology, PCI works with the U.S. television industry to
encourage Hollywood television producers to incorporate health and
population messages in their programs. PCI also works with partners in
developing countries to produce carefully researched and culturally
sensitive soap operas and to train selected leaders from developing
countries in using television for social change.
C. Availability of Funds
Approximately $187,125 is available in FY 2002. The award will
begin on or about August 19, 2002 and will be made for a 12-month
budget period within a project period of two years.
D. Where To Obtain Additional Information
Business management technical assistance may be obtained from:
Cynthia R. Collins, Lead Grants Management Specialist, International
and Territories Acquisition and Assistance Branch, Centers for Disease
Control and Prevention (CDC), 2920 Brandywine Road, Rm. 3000, MS/E-09,
Atlanta, GA 30341-4146. Telephone: (770) 488-2757. Fax: (770) 488-2688.
E-mail: coc9@cdc.gov.
For program technical assistance, contact: Christine Galavotti,
Behavioral Research Team Leader, Women's Health and Fertility Branch,
Division of Reproductive Health, National Center for Chronic Disease
Prevention and Health Promotion, Centers for Disease Control and
Prevention, 4770 Buford Highway, NE., Atlanta, GA 30341-3724. Phone:
(770) 488-6401. E-mail: CGalavotti@cdc.gov.
Dated: August 24, 2002.
Sandra R. Manning,
CGFM, Director, Procurement and Grants Office, Centers for Disease
Control and Prevention.
[FR Doc. 02-22168 Filed 8-29-02; 8:45 am]
BILLING CODE 4163-18-P