Business Retention and Expansion With Synchronist
Synchronist is a tool that communities across the country are using to conduct informational interviews with local industries.
The Web-based application was developed by Blane, Canada Ltd., with which TVA established a formal relationship in 2003.
Using a standard 45-question survey, two-person teams conduct interviews with industry executives in approximately one hour. The data gathered from the interview are entered into the Synchronist database, yielding information on four critical topics:
- A company's value to the community
- Its risk of leaving or downsizing
- Its growth potential
- Its satisfaction with the community.
In addition to providing more than 250 reports, Synchronist can also serve as a contact management system for follow-up activities.
All communities and distributors in the TVA power service area can participate in Synchronist. Access and cost vary by state and are determined by the relationships TVA has established with different partners in the effort.
For general information about Synchronist, go to www.synchronist.com.