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New organic product introductions and sales
of organic food
Over 5,000 new food and beverage products (and over 17,000
new stock keeping units or SKUs) were introduced to the U.S. retail
market in 2003. Organic product introductions made up a growing
number of these. Beverages, prepared foods, and snacks led the
number of new organic product introductions in 2003.
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here for data
Of the $10 billion in total organic food sales in
2003, fruits and vegetables remain the largest category, accounting
for 42 percent of sales. The National Business Journal
estimates that U.S. sales of organic products will reach $17.8
billion by 2007.
Charts are from the Research
Area Indicators section of the April 2005 issue of Amber Waves.
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