For Specific Groups of People:

Pre-teen Vaccine Campaign

Campaign Goals

• Motivate caregivers of 11 and 12 year olds to have their pre-teens immunized with Tdap, Flu, MCV4 and HPV (for girls). 
• Motivate caregivers to get their pre-teens caught up on missed childhood vaccines.
• Increase awareness in African American, Hispanic, Korean, Native American, and Vietnamese parents of immunization recommendations and benefits (and thereby increase immunization rates and prevent disparities).
• Promote the 11 to 12 year old medical check-up.
• Provide healthcare providers with educational materials to facilitate their efforts.

Target Audiences

• Audience-tested, culturally-appropriate messages and graphics are included in materials addressing parents whose cultural identification is African American, Causacian, Hispanic, Korean, Native American (Northwest and Southwest) and Vietnamese.
• Primary audiences
• Mothers of pre-teens
• Pediatricians and their staffs
• Family physicians and their staffs
• Secondary Audiences
• Fathers and other caregivers of pre-teens
• Organizations that have members who can reach parents and providers

PSA Media Advisory

• CDC Urges Pre-Teen Vaccinations with New Radio and TV Public Service Announcements: PSAs in English and Spanish urge parents protect their 11 and 12 year olds against serious diseases such as meningitis, whooping cough and the virus that causes cervical cancer.
• Media Advisory in English [PDF-27 KB]
• Media Advisory in Spanish [PDF-28 KB]

Press Release

• Press release: CDC Urges Parents to Protect Preteens with Three Recommended Vaccines: CDC campaign launched during National Immunization Awareness Month encourages a routine health checkup for 11-and 12-year-olds.

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