Interested in entering this market but you have insufficient
knowledge on how
business is done here? Want in-depth information on local rules
and regulations? Customs information? Who your competitors are?
How they are
faring? Have questions to a host of other issues?
If yes, then the Customized Market Research service is the natural choice. If you are looking for tailor-made information. It offers the flexibility of information unique to a company or product line.
Through the CUSTOMIZED MARKET RESEARCH (CMR) you can order
research to assess
the potential for your particular product in the foreign market.
In order for
the overseas Post to conduct research, the client must provide 15
sets of
product literature with pricing information and complete answers
to the
following questions:
1. What is your product and how does it work?
2. What special features, attributes, and advantages does your
product have that
distringuish it from the competition?
3. What is your product used for?
4. Who needs or uses your product?
5. How is your product typically distributed
and marketed in the United States and (if known) in other
countries?
6. What types of firms or individuals would you suggest be
contacted in the target
country to provide answers to CMR survey questions (e.g. agents,
distributors,
retailers, physicians, plant engineers, etc.)?
7. Are you currently represented in the market, and, if so, who
is your agent?
In turn, the CMR delivers key marketing facts about our specific
product, which you will not
fine in broader industry surveys:
1. Sales Potential: Is your product liekly
to sell in your target market?
2. Competitors: Who are they?
3. Sales Channels: What are the best methods for getting your
product into the market?
4. Pricing: What is the going price for comparable
products?
5. Buyer Profile: What factors influence your buyers the
most-price, credit, quality, delivery,
service, promotion or brand?
6. Market Exposure: What is the best way to gain
visibility in your target market?
7. Overcoming Obstacles: What impediments
should you know about, such as quotas, duties, or local
regulations?
8. Potential Representatives/Buyers: Who are they?
9. Licensing/Joint Venture: Who are your potential partners?
This is a pre-paid service.
Payment Method: Preferably by Credit Card.
For more information on this service, please contact our Office in Lisbon or fill out the following pre-gregistration form.