BUYUSA.GOV -- U.S. Commercial Service

Egypt Local time: 10:13 AM

Business Service Providers

Marketing, Public Relations and Sales

Marketing Mix

Marketing Mix

Contact: Ahmed Abdoun, Managing Director
28 Tiba St., Mohandessin, Cairo, Egypt
Phone: +20(2) 3336-0079
Fax: +20(2) 3338-2397
Email: abdoun@N0SPAM.marketing-mix.com
Web: http://www.marketing-mix.com

In 1996, Marketing Mix was established as Egypt’s first marketing consultancy firm to be founded by marketing practitioners with FMCG background.Since its inception, Marketing Mix has been a key player in successfully turning around many businesses in Egypt and launching new products, the majority of which are taught at major universities as case studies, for example ExxonMobil (Esso Industrial Lubes), Lactalis (President and Teama cheese), PepsiCo (Chipsy and Lay’s), Eva Cosmetics, Arma (H’la oil), Edita (Molto, Bake Rolls), Banque Misr ( BM Card), Egypt Telecard, Nile telecom, Carina wear and stores.. For full portfolio, please visit website.

Rada Research & Public Relations Co.

Rada Research

Contact: Mrs. Loula Zaklama, President & Managing Director
1, Mostafa El wakil St., Lotfy Bldg, Heliopolis, Cairo
Phone: +20(2) 291-7956; +20(2) 291-5437; +20(2) 417-9505
Fax: +20(2) 291-7563
Email: radapr@N0SPAM.link.net, rrpr@N0SPAM.link.net
Web: http://www.RadaResearch.com

RadaResearch offers a wide range of professional marketing research and public relations services. The Marketing research services handle both qualitative and quantitative research, ranging in scale from mini focus groups to national surveys, from problem definition through to full reports with actionable key recommendations. The PR services include planning, organizing and implementing PR programs and campaigns. The company provides media relations, media training, monitoring and clipping services, plans and executes special events including press conferences, inaugurations, seminars, open day, visits and exhibitions and has a special team for issue identification and crisis management.

Trans-Arabian Creative Communication Services (TRACCS)

TRACCS

Contact: Mrs. Serena Hylton, Managing Director, TRACCS-Egypt
1 Aden St., Mohandessin
Cairo
Phone: +20(2) 761-7378; Fax: +20(2) 748-9854
Email: serena@N0SPAM.traccs.net
Web: http://www.traccs.net

Trans-Arabian Creative Communications Services (TRACCS) was established to provide world-class corporate communications counsel to businesses throughout the Middle East. The TRACCS network includes offices in UAE, Egypt, Bahrain and Kuwait with representatives in Qatar, Oman and Jordan and affiliates in Saudi Arabia and Lebanon. Our Team handles complex communications issues including media relations, reputation and crisis management, strategic planning, consumer and government affairs, interest group and NGO relations, event management and marketing support.