Best Practices User Guide: Coalitions—State and Community Interventions
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CDC's Best Practices User Guide: Coalitions—State and Community Interventions focuses on the critical role coalitions play in a comprehensive tobacco control program. According to Best Practices, communities need to work toward transforming the knowledge, attitudes, and practices of users and nonusers by changing the way tobacco is promoted, sold, and used.
Through advocacy and education, tobacco control coalitions play a critical role in exposing the tobacco industry’s predatory marketing tactics and deceitful denials. Coalitions also help mobilize communities to develop and implement policies and programs. These efforts shape tobacco-free norms, making tobacco less desirable, less acceptable, and less accessible.
This guide will provide tobacco control program managers with information on the best practices of utilizing coalitions as a part of a comprehensive program that can lead to important policy changes.
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