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Market Research

Plan your market entry the right way – use market research to learn your product’s potential in a given market, the best prospects for success, and the market’s business practices before you first export.

The Commercial Service in China can offer assistance. Some reports are available online, for free:

  • Planned Market Research reports are written by trade specialists and provide an overview of best prospects and market developments for certain industries.
  • Country Commercial Guide (CCG) is a report prepared annually by Commercial staff and contains information on the business and economic situations of foreign countries and the political climate as it affects U.S. business and foreign investments.
  • The China Business Handbook is published by the U.S. Commercial Service as a resource guide for U.S. exporters. This handbook contains key information for American firms doing business in the Chinese market. It’s main sections include: Market Overview/Entry Strategies, Key Regions and Sectors to Watch, and Technical Tips on Doing Business in China

For companies that need more in depth reporting, we offer a service that is charged at varying rates:

  • Customized Market Research is a service that the U.S. Commercial Service can arrange for U.S. companies to answer specific inquiries about the market potential for your product or service in China.