Sarah Ball
|
Jan 15, 2009 02:30 PM
![](https://webarchive.library.unt.edu/eot2008/20090117070915im_/http://blog.newsweek.com/photos/ibreeder/images/880724/original.aspx)
Kick back with Friday Night Lights, starting Jan. 16 at 9 p.m. Photo courtesy of NBC.
Last week was a major sweep for football: 26.8 million viewers tuned
in for the BCS National Championship game between Florida and
Oklahoma. And the Fiesta Bowl (Texas vs. Ohio State) and the NFL
playoff
game between the Cardinals and the Panthers rounded out a bigtime
ratings rally. Super Bowl buzz is already underway -- in spite of
sluggish predictions, NBC has sold more than 90 percent of the
67 ad spots and expects to break FOX's $186.3 million ad haul from last year.
So
in theory, timing couldn't be better for football-centric, Emmy-winning
drama "Friday Night Lights" to tackle the airwaves with its third
season, debuting tomorrow at 9 p.m. Mega-fan Bill Simmons continues to
beat the drum via podcast
over at ESPN.com, basically begging people to watch "the best sports TV
show since 'White Shadow.'" But "Lights" is about so much more than
the gridiron. Showrunner Jason Katims tell us what to expect from
Season 3 -- and why we should tune in now -- on the heels of the show's
third straight Best Dramatic Series nomination from the Writers' Guild
Assocation:
You've
just wrapped Season 3 on DirecTV, and are re-showing the whole thing on
NBC -- can we expect differences or added content?
I think that the versions on air between DirecTV and NBC are going
to be very, very similar -- there are a few slight changes. There is going
to be a lot of extra content on NBC.com that we have -- specifically,
deleted scenes for most of the episodes, never before available, which
is something we've done before in the previous seasons and people
really respond to them. It tends to be on the show that we have a lot
of really good scenes that unfortunately get cut because of time. So
we're able to sort of supply that to our fans -- who tend to be the
kind of fans would seek out that kind of content.
How do you benefit from this kind of dual roll-out model?
Having it on DirecTV first... has kept it in the air – even if you
haven't seen it, it's been on people's minds to some degree. So fans
are eager and anticipating Friday’s premiere because of that buzz
factor. They show hasn't been seen on NBC for over a year, or about a
year, so we're hoping our fans have stayed reminded of the show -- and
that new viewers are anticipating it, as well.
[CLICK 'MORE' FOR FULL INTERVIEW]
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