That Guy is a multi-media campaign that uses online and offline communication with the goal of reducing excessive drinking among young servicemen. The campaign encourages young enlisted personnel to reject binge drinking because it detracts from the things they care about: family, friends, dating, sex, money, and reputation. The campaign uses humor to deliver a serious message and provides viral tools so you can be part of the effort to eradicate That Guy. The campaign is a reminder to everyone: Don’t Be That Guy!
That Guy is funded by the Department of Defense.
