When one thinks of good graphic
design, one pretty much never thinks about the work of the federal
government. Kudos to the National Park Service for providing us
an example of a government agency that isn’t afraid of innovative
design.
Peter Merholz
January 4, 2004
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![Park brochure and several park handbooks](photos/pubs-bro-hand-large.jpg)
Official Park Brochures and Handbooks
The official park brochures and handbooks developed by Harpers
Ferry Center are known for their reliability, thoroughness, visual
appeal, and standard design elements that contribute to the National
Park Service graphic identity. The most traditional and low-tech
of the various media, publications remain a core element in a park’s
interpretive program. As park visitation increases and personal
services decrease, the onsite portability of publications gives
them a significant role in providing visitors with interpretive,
logistical, and safety information. Publications are also the one
interpretive medium visitors can take with them as a souvenir and
handy home reference.
Besides highlighting the park’s interpretive themes and subthemes,
publications provide accurate maps and tour information and highlight
warnings and precautions not only to protect visitors and resources,
but to avoid tort claims against the parks. They help park management
provide the public with information about environmental and preservation
issues and broaden awareness of the need for protection of cultural
heritage and conservation areas. Parks can update their brochures
when they are due for reprinting—annually in most cases—allowing
them to reflect the latest National Park Service policy and the
latest cartographic, historical, and scientific research.
Editors, designers, and cartographers—members of the HFC
Media Development Group—work with park staffs to complement
the park's own interpretive efforts. They coordinate HFC publications
with your other interpretive media for consistency, making sure,
for example, that a map on a wayside exhibit agrees with a brochure
map.
Publications Consulting
Harpers Ferry Center also makes its expertise available to parks
thinking about producing their own publications. As time allows,
HFC staff can serve as consultants on design, cartographic, editorial,
and printing concerns. We can review site bulletins, make two-color
versions of maps available for use in park publications, and in
general assist park staffs with a variety of publishing needs.
Contact Us
Harpers Ferry Center has an initial contact point to assist parks
with their media needs. Call or email us to request a new publication,
to get answers to technical publications questions, to obtain publications
cost estimates, or for HFC assistance in developing and producing
publications. Contact Us »
Request a Park Brochure
To request a printed park brochure, please contact Frances
Cherry in the NPS Office of Public Affairs (address: National
Park Service, Office of Public Affairs, Room 7012, 1849 C St. NW,
Washington, D.C. 20240; phone: 202-208-4747; email: Frances_Cherry@nps.gov).
Be sure to include your address and postal code with the request. |
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TABLE OF CONTENTS:
Publications »
IN DEPTH:
Publications at a Glance »
HFC-Produced Publications »
Planning & Production Process »
Publications Services »
Park-Produced Publications »
GALLERY OF PROJECTS:
Developing a New Visitor Map of Glacier Bay »
Glacier Bay Brochure Map »
Meeks Store Deconstructed »
RELATED LINKS:
Interpretive Media Documents »
Official NPS Sales Publications »
PDF DOCUMENTS:
Acquiring New Illustrations »
HFC Editorial Style Guide »
Standards for Digital Image Files »
Help With PDF »
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