Happy, Healthy eHolidays: Using e-cards to connect and inform

Season’s greetings from AIDS.gov! As the year comes to a close, we’ve been enjoying the e-cards arriving in our e-mail inboxes. But what are e-cards? And - aside from connecting us with friends and colleagues - how can we use them to respond to HIV?

We looked to Ann Aiken, Health Communications Specialist at the U.S. Centers for Disease Control and Prevention (CDC) and Deb Levine from Internet Sexuality Information Services (ISIS) to learn more.

What are e-cards?

Wikipedia describes an e-card as “similar to a postcard or greeting card, with the primary difference being that it is created using digital media instead of paper or other traditional materials.” E-cards are environmentally friendly (no paper!) and can be cost-effective, too. Ann told us, “The CDC Health-e-Card site provides positive, colorful greetings that encourage healthy living, promote safe activities, or celebrate a health- or safety-related event.”

A note of caution: Some people use e-cards to spread malicious software, for spam, and for identity-theft - so only click on links in e-mails and e-cards from people you know, and then only those which specify a person’s or organization’s name (not just “from a friend”). And, of course, make sure your antivirus software is up-to-date!

How can the HIV/AIDS community use e-cards?

• 

  CDC e-card to Promote HIV Testing

  

  CDC Holiday e-card

  To encourage healthy behaviors and to promote HIV/AIDS-related events and resources

  The CDC launched their Health-e-Card site on Valentine’s Day 2007. They now provide over 120 e-cards, including three that encourage people to take an HIV test. CDC developed HIV-specific e-cards to support World AIDS Day efforts and to encourage people at risk for HIV to seek HIV testing, learn their HIV status, and take steps to stay healthy and protect their partners.

  Ann also told us, “Users are empowered to become advocates for CDC’s health messages. In addition, the viral spread of the medium (those receiving cards also go on to send one themselves) takes advantage of the dynamic nature of today’s online activities.” Approximately 48,000 people have sent CDC’s e-cards and over 90,000 people have viewed the cards.

  For other examples of organizations using e-cards to encourage healthy behaviors and promote HIV/AIDS-related resources, check out the World AIDS Day e-cards from Care2 and the Fight AIDS e-card from the Centre for Development and Population Activities .

• To provide peer-to-peer partner notification systems for sexually transmitted infections (STIs)

  Developed in 2004, ISIS’s inSPOT website uses e-cards to assist people in disclosing an STI diagnosis to their sex partner(s). When sending an inSPOT e-card, you are given the option to provide your e-mail or to send the card anonymously. When recipients click on the e-card, they are linked to a page with disease-specific information and local clinic testing services. The inSPOT website has been replicated in several cities across the U.S., as well as in Canada and Romania. It has been translated into Romanian and French, and a Spanish version is in development. To date, more than 30,000 people have sent over 49,500 e-cards.

  

  inSPOT Partner Notification e-card

  “E-cards do not replace in-person communication,” said Deb in one interview , “but for those people who are diagnosed with an STI, e-cards can enhance sexual communication and help with community responsibility and easing a process of disclosure that can be extremely difficult.”

  As one user said, “For some partners, all I had was an e-mail address. After sending inSPOT cards, I got some backlash, but the ending was always, ‘I’m glad you told me.’”

  E-cards can be a useful tool to help you communicate - whether for partner notification, inviting people to an event, encouraging safe behaviors, or simply sending season’s greetings to your friends, colleagues and constituents. Happy Holidays - and it’s not too late to send an e-card to that special someone!

Comments

[Ricky Davis]

Happy Holidays, The health e-cards is a great idea. I sent some out to people I know. It is always exciting to see new and different ways to use technology.

[Jennifer]

This is an awesome thing! People are afraid to do it face to face, so send an ecard. Better SOME way than NO way.. right? Great!! Thanks!

Jenny
http://www.blogaboutit.net

[Alan O]

That's the best use of an e-card i've seen yet and should bring a great awareness to AIDS. I look forward to additional cards in the future

Alan
http://alankimber.org

[David T]

I ask people not to send me e-cards or anything suspicious via email. You just never know what you're opening up these days, the amount of spam containing redirects and links to phishing sites is unreal.

If you don't know who's sending you an email, just delete it. there are just too many ways for identity thieves to harvest your details.

http://identity-theft-pro.com