Publications
Marketing Series
2. MARKETING FOR SMALL BUSINESS: AN OVERVIEW MT-2: Provides an overview of marketing concepts and contains an extensive bibliography of sources covering the subject of marketing. 3. RESEARCHING YOUR MARKET MT-8: Learn inexpensive techniques that you can apply to gather facts about your customer base and how to expand it. 4. SELLING BY MAIL ORDER MT-9: Provides basic information on how to run a successful mail order business. Includes information on product selection, pricing testing and writing effective advertisements. 5. ADVERTISING MT-11: Advertising is critical to the success of any small business. Learn how you can effectively advertise your products and services. 6. SIGNS: SHOWCASING YOUR BUSINESS ON THE STREET - MT-12: For most businesses, good signage is the most economical and efficient form of attracting customers. | Text | |