DMA Refers GetItFree.net to the Federal Trade Commission
The Direct Marketing Association’s (DMA) Committee on Ethical Business
Practice, acting on a consumer complaint, has referred one company, GetItFree.net, to federal and state law
enforcement agencies for possible action against the company. The consumer complaint against GetItFree.net
alleges that the company offered a free $50 gift certificate to consumers who referred friends to its Web-
based program. The Committee believed that the company’s initial e-mail did not adequately disclose the
accompanying the 'free' gift card, as conditions were not referenced in the initial e-mail. The company did not
respond to the Committee’s questions or concerns, and the matter was referred to the Federal Trade
Commission for its review.
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