COMMERCIAL BRIBERY
Proprietors of Distilled Spirits Plants, Bonded Wine Cellars, Tax-
paid Wine Bottling Houses; Brewers, Importers, Wholesale Malt
Liquor Dealers, Wholesale Liquor Dealers and Others Concerned:
Purpose. This circular is to inform industry members that
ATF Ruling 77-17 will be published in the May issue of the Alcohol,
Tobacco and Firearms Bulletin. The ruling pertains to sales promo-
tion contests and will read substantially as follows:
The Bureau of Alcohol, Tobacco and Firearms has been
asked to restate its position regarding the application of
section 5(c)(2) of the Federal Alcohol Administration Act
(27 U.S.C. 205(c)(2)) to sales promotion contests (incentive
programs) which involve the awarding of various prizes to
officers, employees, or representatives of a trade buyer
(a wholesaler or retailer) by an industry member (a distiller,
brewer, rectifier, blender, or other producer, or importer or
wholesaler of distilled spirits, wine or malt beverages). In
addition, the Bureau has been asked to state its position
regarding the proper interpretation of the term "officer" as
used in section 5(c)(2) of the Act.
Several industry members have offered various types of
awards or compensation to officers, salesmen, and sales
managers of wholesalers or retailers for their participation
in sales promotion contests. These promotional contests are
usually structured in such a way that the industry member
either offers or awards the compensation directly to the
officer, employee, or representative of the trade buyer or
to the trade buyer entity itself with the understanding that
the trade buyer will make the choice as to which individual
will receive the compensation. Further, some industry
members have expressed the belief that awards offered or
given to a president, vice president, or any other top
corporate executive, whether offered directly or indirectly
through the trade buyer entity, are not subject to the pro-
scriptions of section 5(c)(2).
Section 5(c) of the Act makes it unlawful for any industry
member, directly or indirectly or through an affiliate, to
induce a trade buyer engaged in the sale of distilled spirits,
wine, or malt beverages to purchase his products with a
resulting complete or partial exclusion of products sold by
others, by (1) commercial bribery; or (2) by offering or giving
any bonus, premium, or compensation to any officer or employee
or representative of the trade buyer. However, the above would
not apply to bonuses, etc., offered or given to a sole proprie-
torship where the business is operated and managed solely by
the owner.
In Revenue Ruling 54-286, 1954-2 C.B. 576 (Internal
Revenue), it was specifically held that the furnishing of
gifts by an industry member to an employee of a trade buyer
in order to reward him for doing a good merchandising job in
his community would fall within section 5(c)(2). Also, Revenue
Ruling 54-391, 1954-2 C.B. 579 (Internal Revenue), held that
payments or gratuities tendered either directly to individual
employees of trade buyers or indirectly to groups or associa-
tions of such employees by industry members may result in a
violation of section 5(c)(2).
Moreover, in 1970, the Bureau issued Industry Circular 70-24
which specifically relates to the illegality of sales promotion
contests. The circular advised that the offering or giving of
prizes, such as trips abroad, to sales managers of wholesale
liquor dealers, or the offering or giving of money to managers
or sales employees of wholesalers or retailers, would fall
within section 5(c)(2).
Held, section 5(c)(2) does not preclude the offering or
giving outright of a bonus, premium, or compensation to a trade
buyer entity itself. However, in those instances where a bonus,
premium, or compensation is offered or given either directly or
indirectly through the trade buyer to any officer, employee, or
representative of the trade buyer, section 5(c)(2) would be
violated assuming the other requirements of the Act are met.
Section 5(c)(2) clearly prohibits any and all compensation of
a trade buyer's officers, employees, or representatives notwith-
standing that such bonus, etc., is negotiated directly through
the trade buyer.
A bonus, premium, or compensation will be regarded as
being offered or given outright to a trade buyer entity where
it is established that:
1. The bonus, etc., is received free of any restrictions
placed on its use by the industry member.
2. The trade buyer entity was not acting as a mere conduit
between his employees and the industry member.
3. The records of the recipient trade buyer accurately
reflect such a bonus, etc., as an asset of such trade
buyer entity, thus being subject to all ensuing tax
consequences as distinguished from the receipt of the
bonus, etc., as a personal asset of the person
receiving the item.
Of course, any bonus, etc., given outright to a retailer
trade buyer entity would constitute an inducement under
section 5(b)(3) of the Act. (27 U.S.C. 205(b)(3))
Notwithstanding the above, certain bonuses, etc., such as
trips, because of their very nature will be regarded as being
offered or given to an officer, employee, or representative of
a trade buyer even though initially given directly to the trade
buyer entity. Since the entity itself (other than a sole pro-
prietor) cannot take a trip, a passing through to the officers,
employees, or representatives of the trade buyer who take the
trip is clearly contemplated; and thus, would be considered an
inducement within the meaning of section 5(c)(2).
Held further, that the term "officer" as used in
section 5(c)(2) means all corporate executives such as
presidents, vice presidents, treasurers, etc.
Inquiries. Inquiries concerning this circular should refer
to its number and be addressed to the Assistant Director (Regulatory
Enforcement), Bureau of Alcohol, Tobacco and Firearms, 1200
Pennsylvania Avenue, NW, Washington, DC 20226.
Rex D. Davis
Director |