MCC unveiled a new logo on Sept. 10, 2008 as part of our efforts to raise awareness of the global fight against poverty and U.S. Government efforts to provide sustainable, long-term solutions for the world’s poor.

About MCC's New Logo

MCC’s new logo, a star formed in the classic shape of those on the American flag, is an emblem of the partnership and progress that this innovative way of delivering foreign assistance is bringing to some of the world’s poorest countries.

The logo contains sweeping stripes of red and white, symbolic of roads or fields that are part of many MCC programs, as well as three stars representing the principles of aid with accountability, country ownership and partnership, and results-based assistance that define MCC’s cooperation with countries across the globe.

The new logo is energetic, giving a sense of forward motion and progress, of long-term and sustainable economic growth, and of the partnership that takes place when two countries work together through Millennium Challenge Corporation programs.

Why A New Logo?

MCC developed this new logo after feedback from Congress, partners in the field, and other stakeholders called for a clearer visual connection to the MCC’s programs and the people of the United States.

The MCC star will replace the current logo, which will be retained as the official “seal” of the organization. MCC will gradually replace the logos in order to minimize costs and ensure responsible use of graphic, web-based and other communications products.

Logo and Signature

The signature is the most appropriate symbol (or logo) to represent the MCC worldwide.

It is a combination of three unique elements: the MCC logo, the brand name, and the tagline. (For an explanation and usage rules specific to these elements, see Seal, Brand Name, and Tagline in the Standards for Corporate Marking and Branding.)

While each of these elements has its own usage standards, when displayed together as the signature, these usage rules apply:

• The signature should be used anytime both the logo and the company name appear together.
• The signature is to be arranged in only two formats: horizontal and vertical. The vertical format is the preferred format. It may not appear in any other format.

Vertical Signature

The vertical signature displays the logo on top with the brand name below it and "United States of America" or the tagline below the brand name.

Minimum Size

The minimum width for the vertical signature is 1.25" (printed) and 175 pixels (on-screen).

Clear Space

Clear space defines the minimum amount of blank area that must surround the seal before another item should be placed next to it.

Horizontal Signature

The horizontal signature displays the logo on the left with the brand name to its right and "United States of America" or the tagline immediately below the brand name. The horizontal signature must be placed in either the left-hand or right-hand side of branded material depending on the reading direction of the language used in the produced item. In material produced in English, the horizontal signature must appear on the left. The horizontal signature is never centered and must always be placed towards the side of branded material. (The vertical signature is the preferred signature.)

Minimum Size

The minimum width for the horizontal signature is 1.25" (printed) and 135 pixels (on-screen).

Clear Space

Clear space defines the minimum amount of blank area that must surround the seal before another item should be placed next to it.

Color

MCC’s color systems help promote the Corporation as a grantee of United States foreign assistance and help convey our mission and values.

The three color systems are:

• Brand
• Default
• Supporting

To ensure color accuracy and consistency throughout all MCC print, on-screen, and Web communications, the MCC used the world-standard Pantone Matching System (PMS) to define the colors used in its color systems.

Brand Color System

Three colors comprise the brand color system:

• Blue
• Gold
• Black

These colors are defined as MCC Blue, MCC Gold, and black and are reserved for use on the MCC seal and brand name.

Default Color System

MCC adopted U.S. flag blue and U.S. flag red in mid-2007 to visually bolster its mission within the U.S. government and to visually strengthen worldwide its association to the United States.

MCC uses the Pantone-determined values for U.S. flag blue and U.S. flag red. Two additional colors comprise the total default color system. Tints of these colors may be used in addition to the full-color value.

Supporting Color System

In 2008, MCC began developing its supporting color system. While the primary goal of MCC's overall color system is to promote MCC as an American initiative, the colors in the supporting system intend to complement that goal.

Six colors will ultimately comprise the supporting color system and will represent the various sectors in which MCC works. The colors currently being tested are displayed in the table below. These colors are subject to change.

Tints of these colors may be used in addition to the full-color value.

Downloads

The following electronic files are provided in .eps, .jpg, .tif, and .png format saved at the highest quality and provided in two color variations:

• full-color
• one color (or black and white)

The full-color files are additionally available in four color spaces:

• spot (using Pantone colors),
• CMYK,
• RGB, and
• Web-safe.

Use the proper file for the appropriate color space.

These files should never be modified in any way, except to be proportionally resized to fit appropriately on material.

Signature

The signature is the most appropriate symbol to represent the MCC worldwide. It comes in two orientations: horizontal and vertical. Refer to the Logo & Signature page for proper usage. Always adhere to all requirements described there and outlined in the Standards for Corporate Marking and Branding.