Campaign Launch
The Heart Truth is a national awareness campaign for women about heart disease sponsored by the National Heart, Lung, and Blood Institute (NHLBI), part of the National Institutes of Health, U.S. Department of Health and Human Services (DHHS). The campaign began in response to recommendations from more than 70 experts in women's health who met in March 2001 to develop a national action plan to reduce heart disease's toll on American women. Through the campaign, NHLBI leads the nation in a landmark heart health awareness movement that is being embraced by millions who share the common goal of better heart health for all women.
The campaign was developed with input from partner organizations and groups of women brought together for special sessions in locations across the country. These focus groups strongly endorsed the urgent need to tell women about their risk of heart disease. As one woman said, The Heart Truth "shows you-whether you want to see it or not-that it's about you. You may want to hide from it, but it's showing you what the truth is."
