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Export Assessment Survey
www.export.gov/china
 
Are You China Ready?

The China Business Information Center (BIC) takes the guesswork out assessing your market readiness.

The U.S. government is increasing resources dedicated to assisting U.S. companies explore business opportunities and address challenges to doing business in China. Use this self-diagnostic tool to open the door to pursue export opportunities and evaluate whether your company is prepared to meet the challenges posed by China's system for regulation of international trade. Below certain questions you will find suggestions on how to enhance market entry preparation.
1.  Prior export experience to at least one foreign market. Yes No
2.  Commitment to developing export opportunities including top management support, designation of an internal China sales manager, sales and technical staff who are willing to travel to China often, and support staff including an interpreter or translator to facilitate communication with Chinese buyers. Yes No
3.  Sufficient financial resources to actively support marketing of products in China including translation of product brochures, participation in trade shows, and organization of customer informational seminars. Yes No
4.  Ability to host visits by potential buyers to conclude sales negotiations, facilitate pre-contractual equipment inspections, and provide installation training. Yes No
5.  Ability to acquire and analyze Chinese market data, identify sources of competition including domestic and foreign firms, and ascertain distribution channels. Yes No
6.  Ability to acquire familiarity with export logistics unique to China including negotiation of letters of credit, freight forwarders, export documentation and export licensing. Yes No
7.  Ability to locate Chinese import regulations, safety certification and labeling requirements and cultural preferences to modify the product and its packaging. Yes No
8.  Prepared an international marketing plan with realistic goals, China-specific marketing strategies, progress benchmarks and an exit plan. Yes No
9.  Sufficient financial resources to engage the services of local attorneys or consultants to navigate China's system of international trade regulation, develop a sales contract that is enforceable in China, undertake due diligence investigations, and address problems. Yes No
10.  Ability and financial resources to provide training for a Chinese sales agent or distributor in the United States, continuous guidance for conducting market research and planning sales goals. Yes No
11.  Ability to establish a program for protection of intellectual property including trademark or patent registration, market monitoring, and enforcement strategy. Yes No
12.  Commitment to providing domestic and foreign customers equivalent service quality, which may necessitate frequent travel to China by a technician or establishment of an equipment service and maintenance center with a Chinese partner. Yes No

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