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Pink Book - Making Health Communication Programs Work



Preface






Why Use This Book?






Introduction






Overview






Stage 1: Planning and Strategy Development






Stage 2: Developing and Pretesting






Stage 3: Implementing the Program






Stage 4: Assessing Effectiveness






Communication Research Methods






Appendix A






Appendix B







Appendix C






Appendix D






Appendix E






Acknowledgments



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Appendix C: Information Sources

National Sources of Health-Related Information

Agency for Healthcare Research and Quality (AHRQ)
Publication Clearinghouse
P.O. Box 8547
Silver Spring, MD 20907-8547
1-800-358-9295
www.ahrq.gov

American Cancer Society (ACS)
1599 Clifton Road, NE
Atlanta, GA 30329
1-800-ACS-2345
www.cancer.org

Cancer Information Service
National Cancer Institute

6116 Executive Boulevard, SMC 8322
Room 3036A
Bethesda, MD 20892
1-800-4-CANCER (1-800-422-6237)

Center for Substance Abuse Prevention
National Clearinghouse for Alcohol and Drug Information

P.O. Box 2345
Rockville, MD 20847-2345
1-800-729-6686

Centers for Disease Control and Prevention (CDC)
www.cdc.gov

Centers for Medicare and Medicaid Services
7500 Security Boulevard
Baltimore, MD 21244-1850
1-800-638-6833 (Medicare)
202-690-6145 (Press Office)
www.cms.gov

Health Promotion Online—Canada
Partnerships and Marketing Division
Health Promotion and Programs Branch
Health Canada
55 St. Clair Avenue East, 4th Floor
Toronto, Ontario
M4T 1M2
www.hc-sc.gc.ca/hppb/hpo

National Center for Chronic Disease Prevention and Health Promotion
Division of Cancer Prevention and Control
4770 Buford Highway, NE
Atlanta, GA 30341-3724
770-488-4880
770-488-4727 (fax)
www.cdc.gov/nccdphp

National Center for Health Statistics
6525 Belcrest Road
Hyattsville, MD 20782-2003
301-458-4636
www.cdc.gov/nchs

Roper Center for Public Opinion Research
341 Mansfield Road
Unit 1164
University of Connecticut
Storrs, CT 06269-1164
860-486-4440
www.ropercenter.uconn.edu

U.S. Department of Health and Human Services
200 Independence Avenue, SW
Washington, DC 20201
202-619-0257
1-877-696-6775
www.os.dhhs.gov

Internet Resources

Combined Health Information Database
http://chid.nih.gov

Community Toolbox
http://ctb.lsi.ukans.edu

Health Education Professional Resources
www.nyu.edu/education/hepr/index.html

Healthfinder
(To locate Federal Clearinghouse and other Federal information sources)
www.healthfinder.gov

Journals

American Journal for Health Promotion
1660 Cass Lake Road
Suite 104
Keego Harbor, MI 48320
248-682-0707
248-682-1212 (fax) 
www.healthpromotionjournal.com/index.htm

American Journal of Health Behavior
American Academy of Health Behavior
P.O. Box 4593
Star City, WV 26504-4593
http://131.230.221.136/ajhb

American Journal of Public Health
American Public Health Association
800 I Street, NW
Washington, DC 20001
202-777-APHA
202-777-2534 (fax)
www.apha.org/journal/AJPH2.htm

Health Education and Behavior
Society for Public Health Education
1015 15th Street, NW
Suite 410
Washington, DC 20005
202-408-9804
202-408-9815 (fax)
info@sophe.org (e-mail)
www.sph.umich.edu/hbhe/heb

Health Education Research
Oxford University Press
2001 Evans Road
Cary, NC 27513
www.oup.co.uk/healed

Journal of Health Communication
Department of International Public Health
School of Public Health and Health Services
The George Washington University
2175 K Street, NW
Suite 820
Washington, DC 20037
www.aed.org/jhealthcom

Journal of the American Medical Association
515 North State Street
Chicago, IL 60610
312-464-5000
http://jama.ama-assn.org

Morbidity and Mortality Weekly Report (MMWR)
Centers for Disease Control and Prevention
1600 Clifton Road
Atlanta, GA 30333
www.cdc.gov/mmwr

The New England Journal of Medicine
10 Shattuck Street
Boston, MA 02115-6094
617-734-9800
617-734-4457 (fax)
www.nejm.org

Social Marketing Quarterly
Best Start Social Marketing
4809 East Busch Boulevard
Suite 104
Tampa, FL 33617
813-971-2119
813-971-2280 (fax)


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